Monday, August 19, 2019

Year in Review: Brands Innovating Their Customer Experience Strategy

Mia McPherson
December 29, 2017

2 minute read’s Editor-in-Chief highlights top content from 2017 on the subject of brands that are innovating their customer experience strategy.

In 2017, brands across all industries recognized the importance of customer experience and many drove their businesses forward by innovating their customer experience strategy.

We highlighted several brands across industries like automotive, retail, consumer packaged goods (CPG), and financial services, as well as brands of all sizes, from SMB to enterprise. These brands went above and beyond, rethought old strategies, and harnessed cutting-edge technology to get closer to the customer.

Take a look at top content on brands innovating their customer experience strategy from below, and view ever-growing content on innovative brands at

3 Brands That Are Innovating Their CX This Holiday Season

brands innovating cx

Large retailers like Target, Nordstrom, and Kohl’s innovated their CX this holiday season. See what changes they made to this year’s omnichannel strategies.

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Mazda Boosts Its CX with an Employee-First Strategy

Mazda CX strategy

To get closer to the customer, Mazda is starting with employees and dealerships. Hear from Mazda’s VP of Marketing on empowering teams to create great customer experience.

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3 Ways SMBs Can Delight Customers


SMBs can compete with larger competitors when they provide exceptional experiences. Companies like Rent the Runway, Casper, and Away are doing just that.

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Vitamix Cultivates a CX Culture Through Raving Fans

Vitamix CX

Vitamix has decades of experience in cultivating raving fans. Hear how the company creates strong brand loyalty.

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Happy Customers Listen to the Music

music streaming cx

See how music streaming services are innovating their user experience and customer experience with AI, machine learning, and social affinity.

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As we look ahead to 2018, bookmark and check back often to see more brands innovating their customer experience strategy.

Reminisce on other top CX trends and tech topics from 2017 at

Happy New Year!

Mia McPherson SmarterCX
Mia McPherson
Mia McPherson is a lover of cats, community involvement, and Pittsburgh sports. Mia is the Editor-in-Chief of and has been working with talented teams to create content for the media, publishing, and technology industries for 15 years. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.