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Year in Review: Brands Innovating Their Customer Experience Strategy

Mia McPherson
December 29, 2017

SmarterCX.com’s Editor-in-Chief highlights top content from 2017 on the subject of brands that are innovating their customer experience strategy.

In 2017, brands across all industries recognized the importance of customer experience and many drove their businesses forward by innovating their customer experience strategy.

We highlighted several brands across industries like automotive, retail, consumer packaged goods (CPG), and financial services, as well as brands of all sizes, from SMB to enterprise. These brands went above and beyond, rethought old strategies, and harnessed cutting-edge technology to get closer to the customer.

Take a look at top content on brands innovating their customer experience strategy from SmarterCX.com below, and view ever-growing content on innovative brands at SmarterCX.com/Brands.

3 Brands That Are Innovating Their CX This Holiday Season

brands innovating cx

Large retailers like Target, Nordstrom, and Kohl’s innovated their CX this holiday season. See what changes they made to this year’s omnichannel strategies.

Check it out

 

Mazda Boosts Its CX with an Employee-First Strategy

Mazda CX strategy

To get closer to the customer, Mazda is starting with employees and dealerships. Hear from Mazda’s VP of Marketing on empowering teams to create great customer experience.

Check it out

 

3 Ways SMBs Can Delight Customers

SMB CX

SMBs can compete with larger competitors when they provide exceptional experiences. Companies like Rent the Runway, Casper, and Away are doing just that.

Check it out

 

Vitamix Cultivates a CX Culture Through Raving Fans

Vitamix CX

Vitamix has decades of experience in cultivating raving fans. Hear how the company creates strong brand loyalty.

Check it out

 

Happy Customers Listen to the Music

music streaming cx

See how music streaming services are innovating their user experience and customer experience with AI, machine learning, and social affinity.

Check it out

 

As we look ahead to 2018, bookmark SmarterCX.com/Brands and check back often to see more brands innovating their customer experience strategy.

Reminisce on other top CX trends and tech topics from 2017 at SmarterCX.com/YearInReview.

Happy New Year!

Mia McPherson SmarterCX
Mia McPherson
Mia McPherson is a lover of cats, community involvement, and Pittsburgh sports. Mia is the Editor-in-Chief of SmarterCX.com and has been working with talented teams to create content for the media, publishing, and technology industries for 15 years.
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