Monday, September 28, 2020

What Makes a Truly Connected Customer Experience

Jodi Warner
July 01, 2019

2 minute read

Consumers today live in an on-demand world, where with a few swipes on their phone or clicks on their computer they are able to get what they want almost immediately. New standards are set for customer expectations due to instant experiences.

In a new video with a strong message, Jay Baer, customer experience expert and founder of Convince & Convert, explains that to keep up with these new standards, companies must be truly connected internally. Great and memorable customer experiences are created from internal connectivity.

Watch more:

In their new hub featuring tons of free customer experience resources, Oracle breaks down exactly how your marketing, customer service, sales, and commerce teams can come together to make the entire customer experience unforgettable. Check it out at

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The hard part about customer experience is that once a customer is exposed to something once, they expect it every time, from every company. This is why the “Uberization” of everything is so critical. If I can order a car in one minute, why can’t I order blinds that way? Or a fish tank? Or software?

Your customers have set the bar very high for seamless, personalized, and instant experiences, because that’s what they have seen all around them. And they don’t care if that’s not the way it’s typically been done in your industry. If they see it once, they want it every time.

I’m Jay Baer, founder of Convince & Convert and New York Times best-selling author.

I find that increasingly, the difference between adequate and awesome experiences is simply a matter of connection. We have so much information about customers, but it’s so often floating around in different departments. It’s isolated and alone, like a losing contestant on The Bachelor.

Great experiences are born from internal connectivity that brings data together so it can become something even more important. Insights.

Did you know that Oracle CX is the only platform that can connect everything? That’s right, the whole enchilada, stitched together in one place, allowing you to optimize customer experience like never before.

Imagine sales, service, marketing, commerce, field service, finance, supply chain, and workforce, all singing out of the same CX hymnal like a super smart choir. But with matching business cards.

It sounds like a fantasy, but Oracle CX can help you get there. Named a leader by Gartner in their 2019 Magic Quadrant for Field Service Management report, Oracle CX is built to deliver integrated cloud-based systems that delight customers in the real world.

They’re already doing it for a ton of interesting brands.

Spend a few minutes over at and you’ll find a pirate’s chest full of useful info, including comparisons between Oracle and other solutions, and case studies from Mack Truck, Juniper Networks, Freddie Mae, and more.

Plus, you can take the CX Strategy Assessment quiz to see how your customer experience plans stack up today or complete a benefits tool to calculate the benefits of using a modern CX approach.

Head on over to and get started on the road to truly connected customer experiences.

I’m Jay Baer. Thanks for watching.

Copyright © 2019 Oracle. All rights reserved.

This transcript may be edited for readability.

Jodi Warner
Jodi Warner is little bit Yankee and a little bit y'all. Some of Jodi's favorite things include her goldendoodle, jazz fest in New Orleans, eating in NYC, and watching her favorite sports teams. Jodi is a Senior Content Manager at Oracle with more than 10 years of industry experience. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.