How Health Supplement Store PureFormulas Delivers Personalized B2C Commerce Experiences
Health supplement store PureFormulas is a Markie Award finalist for Best B2C Commerce Experience. Lars Furtwaengler shares how they deliver personalized CX
How Brazilian Fashion Retailer Passarela Uses Data for Better CX
Brazilian fashion retailer Passarela is a Markie Award finalist for Best Use of Data. Yasmini Ferrara shares how the company uses data to create great CX.
How to Drive Business Growth with Human to Human (H2H) CX
HX, or "human experience" is about feelings, emotion, and connection. Bryan Kramer explains how HX drives business growth and a great customer experience.
Mack Trucks, Then and Now: A Journey to Digital Marketing Success
For the first time in 15 years, Mack Trucks has released a new Anthem Truck. See how Mack has grown and evolved along its digital marketing and CX journey.
4 Common Barriers to Great Omnichannel Customer Experience
Analysts from Forrester, IDC, Opus Research, Ovum, and Nucleus Research weigh in on the top challenges to delivering omnichannel customer experience.
4 Career Tips from 4 International Women’s Day #PressforProgress Panelists
On International Women's Day, the Oracle Women's Leadership New York/New Jersey chapter held a #PressforProgress themed event. See 4 career tip takeaways.
How to Be a Male Ally to Women in Technology with Rachana Bhide
SmarterCX's Women in Technology series highlights Rachana Bhide and the Corner of the Court, a project that promotes male allies and female leadership.