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Top Marketing Quotes of 2018

Liz Alton
December 24, 2018

3 minute read

2018 was a year of significant innovation within the marketing world. Marketing thinkers, practitioners, and business leaders shared great insights this year. As part of our year in review, here’s a closer look at some of the most inspiring and thought-provoking marketing quotes from 2018.

Balancing data with humanity in marketing

“Data allows us to reach into places we haven’t had access to before, anticipating unmet needs, having empathy. But you can’t hide behind it. You have to have both the brain and the heart. You have to be careful that you don’t lose your heart along the way.”
– Deloitte Digital CMO Suzanne Kounkel at the Forbes CMO Summit 2018.

Omnichannel: the key to building customer relationships

“Propinquity: the greater the physical or psychological proximity between people, the greater chance that they will form friendships or romantic relationships. If you want to build a relationship with a prospect, you need to be constantly bumping into them.”
– Andrew Davis, author of Brandscaping, at his Content Marketing World 2018 Keynote

Marketing quote 1

Significant storytelling has the power to move customers

“People are looking for stories that truly mean something — stories that are redemptive, inspiring, and bigger than an individual.”
– Scott Harrison, Founder & CEO, charity:water, at the INBOUND 2018 conference

On the changing role of marketing leadership

“Although the role of a CMO has been evolving and expanding, people on executive teams still seem to think the CMO must have expertise in every element of her role. In most cases that is a prescription for failure. Success comes, rather, by embracing a role as the facilitator of growth for the business…”
Keith Ferrazzi, The Harvard Business Review

Managing marketing campaigns in increasingly complex landscapes

“Digital transformation is not as straightforward as a one-touch fix. To deliver consumers a personalized marketing experience, brands need better control over their channels and performance. The rise of machine learning and automation has given way to incredible platforms for attribution modeling and optimization.”
– Joe Marinucci, Forbes Agency Council

Marketing quote 2

Strong marketing moves customers throughout the buying journey

“Like beautiful poetry, marketing should have people anticipating what is going to happen next.”
– Shawn Pfunder, Senior Director–Communications for GoDaddy, quoted from the Midwest Digital Marketing Conference

Effective marketing happens at the intersection of branding and customer experience

“You have to work the elbow grease on your brand strategy and set the tone and texture for your experience. Without a set of guide rails for experience to deliver on, any CX effort will flounder through no fault of its own. Once you’ve set the brand tone, deliver, deliver, deliver — impeccably and relentlessly. And keep measuring and course-correcting.”
Dipanjan Chatterjee, Vice President, Principal Analyst, Forrester

Engaging diverse teams to improve your marketing and CX

“Diverse teams are better teams. The temptation that can exist to hire people like you is a temptation we need to resist. The difference between wanting to spend time with someone and being like them is a huge difference. Even in our agency partners, I love having a roundtable with competitors who will have a debate.”
– Linda Boff, General Electric CMO, in an interview with Digiday

Everything marketers do, from the way they build their teams, to the technology they invest in, can have a profound impact on business results. Keep these marketing quotes in mind as you head into 2019!

Liz Alton
Liz Alton
Liz Alton is a writer and content strategist specializing in B2B technology, digital marketing, and the customer experience. Her clients include creative agencies, Fortune 500 brands, and venture-backed startups.
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