Sunday, December 15, 2019
CX Tech

Smarter Demos: Innovating the Automotive Experience with IoT and AR [VIDEO]

SmarterCX Team
May 21, 2019

2 minute read

SmarterCX presents the Smarter Demos series, a 2-minutes-or-less look at some of the most innovative CX technologies and how they work.

In this 14th video in the Smarter Demos series, we take a look at some of the latest CX tech innovating the automotive experience. Yamaha, along with Shon Wedde, Senior Director, Product Management, Oracle, brings a new vision of customer service to life by integrating IoT, AR, and other mobile technologies for the consumer and dealer markets.

Watch our interview or read the transcript below.

Shon Wedde: We’re working with Yamaha Corporation to help them bring to life this vision of the future. What are they trying to achieve down the road?

So here we have the Yamaha 2018 450 motocross bike. It’s a very high-end competitive bike, and Yamaha had to attack two markets. One is their consumer market, and the other is their dealer market.

In the consumer market, they created a mobile application that can talk to this motorcycle, the 450 motorcycle, that’s giving off data. Here we’re showing data that’s being emitted by the bike, and it’s visually displayed over top of the physical motorcycle.

I can then bring up specifications about the bike. When was it made? When was it last serviced?

And they can also modify the bike, so if they’re racing at a track, and it’s a little wet, or dry, or whatever the conditions adjust to, they can actually adapt the bike just by using their mobile app.

They don’t have to get out a set of tools and now go in and adjust the timing or anything else on the bike. So that’s one part of their market.

The other part of the market is the dealer network. How do we give dealers better tools, so that they can interact with the bike without having to open up 400 page documents and flip through them?

So as you can imagine, there are changes they’re making to the motorcycle, or things they notice about the bike that need to be adjusted by their dealer network. I can actually touch the parts on the bike and it will bring up more information about those specific parts. I can even go so far as to order the replacement parts, and I can actually tell it to go ahead and place that order through Oracle’s Commerce environment.

So that is the Yamaha demo that we’ve put together with Yamaha co-innovation project. It helps Yamaha envision where they want to be down the road, and now they’ve started to implement each of the components that underlie this technology, enabling them to transform their business.

To view the full Smarter Demos series, visit

Copyright © 2019 Oracle. All rights reserved.

This transcript may be edited for readability.

SmarterCX Team
The SmarterCX team is comprised of subject matter experts, writers, artists, designers, and CX professionals who are dedicated to building a smarter customer experience. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.