Wednesday, October 23, 2019
CX Tech

Smarter Demos: Creating Seamless Omnichannel Experiences

SmarterCX Team
March 19, 2019

2 minute read

SmarterCX presents the Smarter Demos series, a 2-minutes-or-less look at some of the most innovative CX technologies and how they work.

In this 5th video on the Smarter Demos series, we take a look at some of the latest in omnichannel retail technology. While on location at NRF 2019: Retail’s Big Show in New York City from January 13-15, the SmarterCX team met with Danny Beltran, Principal Sales Consultant for Oracle, who showed us how to create seamless, fast omnichannel experiences for the modern customer.

Watch our interview and read the transcript below.

SmarterCX: Hi everyone. I am here today with Danny from Oracle, and Danny’s going to show me some of the latest in Omnichannel technology. So let’s pretend that I’m your customer, and I’m a pretty demanding customer; I like to find what I want quickly and I want to get it quickly too. So can you show me how you can make that happen?

Danny Beltran: Yeah, absolutely! So, I’m going to go ahead and login with my credentials. We can support full biometrics login to make it quick and easy for the store associate. I can search for the customer; for example, I’ll search for Robert Goodman and you can see a quick view of Robert’s profile. Click on wishlist, then going to order this DAB radio and we’re going to order the item.

Then, select shipping method — second day which is standard, enter cash, and print the receipt. You came into the store, I sold you an item, and you’re leveraging RFID. I was able to sell an item off my wishlist, which I started online, and have it shipped to your preference, leveraging inventory across the enterprise.

To see more interviews and customer experience takeaways from NRF 2019, read “NRF 2019: 3 Days of Retail Customer Experience Takeaways“. And to view the full Smarter Demos series, visit

SmarterCX Team
The SmarterCX team is comprised of subject matter experts, writers, artists, designers, and CX professionals who are dedicated to building a smarter customer experience. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.