According to the National Retail Federation, 70% of Americans – 164 MILLION people – planned to shop during the 2017 Thanksgiving weekend. The breakdown of those 164 million people was that 70% planned to shop on actual Black Friday, and only 48% planned to shop on actual Cyber Monday.
Given the convenience of online shopping and the often dreadful tales of Black Friday goers, we were surprised that the Cyber Monday stat wasn’t higher. We decided to put two of our contributors into the field to evaluate the customer experience on both Black Friday and Cyber Monday to get the numbers on what a day in the life of these shoppers looks like — and why one would be more inclined to shop on one day versus the other.
Here’s what they found:
Editor’s note: This was far from a forced effort as both were searching for an excuse to shop.
This article is co-authored by Brittany Schmigel.
Brittany Schmigel is a New Yorker and a tiny canine enthusiast. Brittany is a Content Strategist at Oracle, and has written professionally for B2B and B2C audiences within the technology, publishing, manufacturing, human resources, and legal industries.
Views and opinions expressed by the authors belong to the authors and do not necessarily reflect the position of any other agency, organization, employer, or company.