Empathy, trust, and warmth are not terms typically associated with machines, yet early adopters are already starting to embrace the realization that a shift in engagement is coming.
Gartner recently placed “AI Everywhere” at the head of its list of Top Trends in the Gartner Hype Cycle for Emerging Technologies. Gartner predicts key elements of AI are poised to explode in two to five years with categories like machine learning, deep learning, and cognitive expert advisors leading the charge.
Chatbots, in particular, present an exciting use case for artificial intelligence. Today, the application of machine learning in chatbots is the exception rather than the norm. Most chatbots use a form of natural language recognition to guide interactions with users – answers are provided from a static list of acceptable responses. Despite that limitation, there are some standouts.
Iterations of the most innovative chatbots show a promising future, growing closer to empathetic, warm interactions. Here are three examples of contenders in the race to build the best chatbot.
Lionsgate implemented a successful chatbot to immerse users in engagement as part of the promotion of recently released Power Rangers movie. Through conversations with Alpha 5, the Power Rangers’ robot assistant, fans unlocked exclusive content and honed their Power Rangers’ expertise. Evan Fisk, Lionsgate VP of Marketing, expressed enthusiasm in the results of the Alpha 5 bot via Forbes: “The bot had hundreds of thousands of conversations and users spent an average of five to seven minutes talking to Alpha 5.”
Think chatbots are exclusively a B2C tool? Think again. Bots are already enhancing sales productivity by managing lead generation and lead assignment. roof.ai is a bot that helps real estate marketers identify potential leads via the Facebook Messenger app, collect qualifying information, and then automatically route the lead appropriately based on answers provided by a buyer or seller.
Meekan for Slack
There are innumerable areas where automation can streamline the experience for sales and customers alike. Ask any sales person and they will tell you that the seemingly simple task of managing calendars can turn into a huge time suck.
Meekan provides a solution. It’s is a bot for Slack that allows users to schedule or update meetings across calendars, across platforms, using natural, conversational language. Need to find an opening that works for a team of internal and external project stakeholders using a variety of calendaring options (iCloud, Google, Office365)? Meekan is your solution. Just tell Meekan what you want to do and who to invite. It will offer a list of options that work for everyone.
User onboarding at Meekan.
New users see just one short "hello" paragraph, but on the way, it's tailored by multiple decisions pic.twitter.com/kGSSciicyv
— Meekan (@meekanWorld) March 16, 2017
While these early examples certainly hint at some exciting changes, it is not where the story ends. There is more to come in the world of chatbots.