Convince and Convert and Oracle Marketing Cloud asked 400+ marketers to critique their own biggest holiday marketing tactics and pet peeves. See the top 3.
Developing a customer experience strategy is the first step to implementing practices that excite and engage customers. Here are 5 challenges leaders face.
Discover how the sales force automation market grew from 2017 through Gartner's recently-released Magic Quadrant for Sales Force Automation report.
Ovum, an independent analyst and consultancy firm, releases report stating machine learning is a key element in top customer engagement platforms.
Dr Liraz Margalit, Ph.D., head of digital behavioral research, Clicktale explains how to identify angry, frustrated, and disappointed shoppers.
Today's customers are driven by a range of different emotions, influenced by everything from hunger, to boredom, to stress shopping. See the stats.
Smartphones have created a different kind of consumer. See the stats on how the new mobile mindset has influenced customer behavior and brand interactions.