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How Are Consumers Celebrating Mother’s Day 2021?

Erin Ollila
May 07, 2021

3 minute read

Mother’s Day 2021 is an exciting time to recognize mom, whether it happens in person or on a video chat like last year. How will consumers choose to celebrate this year? Will they be buying gifts, and if so, what will they purchase? Where will they go?

Here, we’ll explore how consumers plan on spending the day and celebrating the moms in their lives.

What to expect for Mother’s Day 2021

Consumers will be spending big this season. In fact, the National Retail Federation (NRF) reports that 83% of consumers plan to celebrate their moms this year—and they don’t plan on holding back. According to NRF’s 2021 Mother’s Day survey, consumers plan on spending $220.48 this year, which is the highest amount recorded since the survey began in 2003.

The NRF survey found that what’s important to the buyers is finding either a unique gift or something that will create a special memory, with those two options chosen by 84% of the respondents.

Oracle Advertising and CX also took a quick poll of their internal content contributors asking how they plan to celebrate Mother’s Day. Here’s how they responded:

Oracle Advertising and CX internal content contributor poll.

Here’s how consumers will be spending in 2021

Cards

Roses are red. Violets are blue. There’s no better mom than the one I have in you! You can’t go wrong with a card for Mother’s Day. Consumers will be spending quite a bit on cards this Mother’s Day, whether they’re mailed to a mom far away, are given containing a gift certificate, or accompany a gift. According to Statista, in 2021, consumers are expected to spend a billion dollars just on cards. Let’s make sure to recycle!

Flowers

With April showers came May flowers — at a perfect time to share them with mom. The NRF survey found that 68% of respondents plan on buying flowers this year, and Statista reports that consumers will spend an estimated 2.66 billion US dollars on flowers this Mother’s Day.

It’s time to wash the dust out of those vases, moms!

Gifts of experience

Experiential gifts are popular for any holiday, but after a year of separation and social distancing, gifting experiences is even more popular—especially if they involve primping and pampering! Statista reports that the youngest consumers, part of Generation Z, will be spending in this category. “Some 35% of US consumers aged between 18-24 plan to give a gift of experience for Mother’s Day.”

No matter how much you spend or what you choose to buy, many moms will tell you just the gift of your presence is present enough. Take a moment to call or visit your mom and tell her how much you love her. (And don’t forget the flowers!)

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Erin Ollila
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. After a 12+ year career in human resources, she's jumped headfirst into digital strategy. Erin is a geek for SEO and all things social media.
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