Oracle is named a leader for its ability to execute and completeness of vision in 2017 Gartner Magic Quadrant for Digital Commerce.
In 1997, customer experience was about providing ecommerce technology – essentially for big retail – and making it possible for consumers to buy online. Today, CX is about harnessing technology in a variety of formats to empower businesses of any size and scope to streamline operations, sell more efficiently, and create experiences that encourage repeat customers.
While it’s clear that digital shopping is the future of business transactions from both a B2B and B2C perspective, organizations of all business models and sizes have a lot of work to do to improve their digital customer experience and compete with the likes of Amazon.com and Amazon Business, and take advantage of projected growth in B2B and B2C ecommerce.
According to Gartner, by 2020, companies that are digitally trustworthy will generate 20% more online profit than those that are not.
The 2017 Gartner Magic Quadrant recognizes digital commerce vendors, with Oracle positioned furthest for completeness of vision.
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