Tuesday, December 11, 2018
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Gartner Names Digital Commerce Leaders in 2017 Magic Quadrant

Nathan Joynt
September 27, 2017

2 minute read

Oracle is named a leader for its ability to execute and completeness of vision in 2017 Gartner Magic Quadrant for Digital Commerce.

In 1997, customer experience was about providing ecommerce technology – essentially for big retail – and making it possible for consumers to buy online. Today, CX is about harnessing technology in a variety of formats to empower businesses of any size and scope to streamline operations, sell more efficiently, and create experiences that encourage repeat customers.

While it’s clear that digital shopping is the future of business transactions from both a B2B and B2C perspective, organizations of all business models and sizes have a lot of work to do to improve their digital customer experience and compete with the likes of Amazon.com and Amazon Business, and take advantage of projected growth in B2B and B2C ecommerce.

According to Gartner, by 2020, companies that are digitally trustworthy will generate 20% more online profit than those that are not.

The 2017 Gartner Magic Quadrant recognizes digital commerce vendors, with Oracle positioned furthest for completeness of vision.

Gartner Magic Quadrant for Digital Commerce, Penny Gillespie, Mike Lowndes, Chris Fletcher, Jason Daigler, Yanna Dharmasthira, Sandy Shen, 24 April 2017.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

 

Nathan Joynt
Nathan Joynt aspires to own a ranch in Montana. He’s the Content Director for Oracle CX Cloud Business Group and a marketing factotum with over 12 years of experience in ecommerce, digital marketing, analytics, and digital strategy.
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