Yesterday, customer experience technology questions were centered around the cloud – moving to the cloud, cloud disruption, and the TCO benefits of cloud computing. Today, it’s about taking the next step – leveraging Artificial Intelligence, IoT, chatbots, and other smart, disruptive technologies.
As organizations of all sizes and models – from B2B and B2C to SMB and enterprises – look to grow top and bottom lines, they are increasingly aware of the need to digitally transform their operations to take advantage of these emerging technologies. In a crowded market, placing focus on a differentiated customer experience is key to convincing prospects and current customers to come back for more.
But in order to achieve digital transformation, critical decisions must be made, like which technology to buy? Who to partner with? How to integrate solutions, connect customer data, and maximize limited budget? How to select a vendor when there are more than five thousand CX marketing solutions alone?
In a recent report, “The Forrester Wave™: Digital Experience Platforms, Q3 2017“, Forrester mentions Oracle as the sole leader. In the report, Forrester states:
“The digital experience platform market matters because companies are looking to provide digital customer experiences across every step of a customer’s journey. And that requires software that spans marketing, commerce, service, analytics, and more … Oracle has one of the broadest portfolios — including, content, commerce, marketing, data, analytics, and customer care — of any vendor we evaluated. As one reference told us: ‘No one else has the length and breadth of integration and future development dollars. I think Oracle is in this for the long haul.'”
It’s all about getting smarter. As customers’ buying behaviors increasingly evolve and get smarter, so too must the business.
Read the full report, “The Forrester Wave™: Digital Experience Platforms, Q3 2017“.