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Everything You Need to Know About Modern Customer Experience 2018 Amsterdam, Frankfurt, London, and Stockholm

Corie McHugh
November 05, 2018

4 minute read

Modern Customer Experience 2018 is heading to Europe and will take place in Amsterdam (November 6), Frankfurt (November 13), London (November 14), and Stockholm (November 15) with planned sessions on topics including keeping up with customer demands, expanding your network, the future of customer loyalty, and more.

Below we will highlight everything you need to know about the featured sessions and speakers showcased at Modern Customer Experience 2018 in Amsterdam, Frankfurt, London, and Stockholm.

Note: Event details are subject to change.

Modern CX Amsterdam, November 6th, 2018

Hear success stories from peers in your industry that are using Oracle CX Cloud to differentiate, innovate, and drive meaningful business results. Learn how they are doing it and secrets of their success. Agenda includes:

  • Inspirational Keynote: “Create Tomorrow, Today”: Igor Beuker, speaker and publicist on emerging trends in marketing, media, and innovation.

  • Oracle Keynote: “Next Generation Customer Experience”: Rob Tarkoff, Executive Vice President, Oracle CX

  • Innovation Business Cases: Driven by Business, Enabled by Technology: Yamaha Motors and Melia Hotels

  • Expert Panel discussion hosted by: Prof. Dr. Ir. Kitty Koelemeijer

Expert panel includes: Lorna Rickett, Manager of Online Support & Applications, TomTom;  Nuno Mateus, Head of Global Sales, Ineos; Fabian van Hoegee, Senior Director EMEA B2B Marketing, Canon; Robert Jonker, Manager Quality & Customer Service, iBood

View more details.

Modern CX Frankfurt, November 13th, 2018

At Modern Customer Experience in Frankfurt, meet various colleagues, partners, and experts who want to anchor customer centricity efficiently and sustainably in their companies, and learn how to make the most of the next generation of customer experience technologies.

Benefit from the success stories of others

Successful companies know how to recognize the expectations of their customers and derive value-adding solutions from them. Experience exciting showcases from Yamaha Motors and Mélia Hotels, which have achieved decisive competitive advantages with innovative ideas. Organizations such as TÜV Rheinland, the airline Germania, the Parship ELITE Group, and Peugeot Citroën demonstrate how they optimize customer service via digital channels and excite their customers with first-class service.

Other agenda sessions include:

  • “The End of Business Models- New Strategies for a Disruptive World, 2018”: Edgar K. Geffroy, Business Influenzer, Entrepreneur, Strategy Consultant, Coach, Top Keynote Speaker, Author

  • “Tomorrow’s Customer Experience, Today”: Shashi Seth, Senior Vice President, Oracle

  • “Best Practices in Customer Experience”: Christof Thesinga, Head of Corporate Marketing, TÜV Rheinland; Albert Klotz, Head of Service, Parship ELITE Group; Axel Willius, Head of Customer Service, PSA Peugeot Citroën

  • “# 1 Innovation – Driven By Business, Enabled By Technology”
    Yamaha Motors presented by Andy Baxendale, Oracle: “Staying ahead of the competition through innovation”; Meliá Hotels presented by Francis Mac Aonghus, Oracle: “Introducing the bracelet did opens doors to a hassle-free holiday experience”

  • “Digitize Your Business – Become an Innovation Rockstar”
    Felix Thönnessen, keynote speaker & “Germany’s most famous startup coach”

View more details.

Modern CX London, November 14th, 2018

Does your company meet the expectations of today’s empowered customers? Are you leading business transformation or stuck trying to catch up? Are you prepared to leverage the next generation of technologies for customer experience or struggling to understand what they all mean?

Join Modern Customer Experience in London and take home smarter customer experience strategies that can lead to meaningful results.

Featured sessions

  • Inspirational Keynote: “Living Business”

Presented by Mark Curtis, Co-Founder and Chief Client Officer, Fjord – design and innovation from Accenture Interactive

In today’s world, change is a consistent challenge in business. Curtis discusses ways organizations can become “Living Business,” by demonstrating signs of vitality and putting transformation, people and design at heart.

  • Oracle Keynote: “Next Generation Customer Experience”: Shashi Seth, Senior Vice President, Oracle
  • Keynote: “Next Generation Customer Experience” with expert guest speakers Shashi Seth, Senior Vice President, Oracle; Sheldon Chuan, Director, Digital, Experience and Integrations, Barclaycard Commercial
  • Expert Customer Panel: “Winning Customer’s Hearts & Minds”

Connor Perry, Senior Program Manager for Global Business Intelligence & Analytics – Ingram Micro; Kim Yeatman, Senior Demand Centre Director, Clarivate; Ronan McCarthy, EVP Commercial Operations, DAZN Group; Neemisha Kanani, Online Brand Manager, Dixons Carphone

View more details.

Modern CX Stockholm, November 15th, 2018

The change in customer behavior and expectations, driven by new technologies like artificial intelligence, IoT, block chain, is accelerating. Is your organization prepared on keeping up with the need to constantly transform? Tomorrow’s customer experience requires the ability to deliver a seamless, holistic service without any organizational boundaries.

At Stockholm, become inspired on how to plan for tomorrow’s customer experience, today. You will hear thought leaders like Frida Boisen, VP & Head of Digital at Bonnier Magazines & Brands; Dr. Anders Parment; Senior Researcher at Stockholm Business School; and Shashi Seth, Senior Vice President at Oracle, share thoughts, insights, and experiences. Additonally, Scandinavian companies will discuss their journey to tomorrow’s customer experience and provide two inspirational use cases from Yamaha Motors and Mélia Hotel.

View more details.

Executive Roundtables

At all 4 Modern Customer Experience 2018 city events, Oracle will host 4 different roundtables to choose from. View a sample of each highlighted below:

“Modern Loyalty – The Future of Customer Loyalty”

Featuring Christine Bardwell, Global Loyalty Strategy Lead, Oracle

Loyalty programs as we know them will become obsolete. It is not the customers role anymore to “prove” to you that they are loyal. Instead businesses must put the customer back at the heart of their strategy and show they are loyal to their customers.

“Connected Product – How to integrate digital smart products into sales, service and marketing”

Featuring Harald Behnke, Director CX Strategy, Oracle

Looking beyond product as a service–what are the new business models unifying the experience of purchase, usage and extended engagement in B2B setting?

“Engaged Selling– How will a digital sales model change and improve a B2B business?”

Featuring Neil Pridham, Director Sales Strategy, Oracle

Consumerization is a fact in B2B, so how do you ensure your customers have an engaging customer journey?

“Effortless Interactions – How is interface design and optimisation contributing to a smooth experience?”

Featuring Emma Sutton, Senior Customer Director, Oracle

In today’s world we want the customer experience to be as effortless and smooth as possible.  What are the keys to effortless interactions that secure recurring revenue and long-time customer relationships?

Seats are limited so secure your seat today and register now for the event in Amsterdam, Frankfurt, London, or Stockholm.

Header image is from ModernCX 2018 in Chicago.

Corie McHugh
Corie McHugh is originally from New Orleans, studied English & Theater at Florida State University, and she received her Masters in Theater Education from NYU. She has a passion for the arts and has worked in the education world for over twelve years. In her free time, she enjoys managing social media, writing, cheering on the Saints, and spending time with her two year old son. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.