This year, Oracle’s annual OpenWorld conference, held in the Moscone Center in San Francisco on October 1 – 5, features a CX Showcase: a focus area for marketing, sales, service, and ecommerce professionals highlighting business transformation and emerging technology themes including AI.
Oracle OpenWorld 2017 is doubling down on Smarter CX at the CX Showcase at The EXchange. Innovation and business transformation are key themes, expressed through keynotes, 25+ solution demos, partner highlights, and customer success stories. Here’s everything you need to know about activities at the CX Showcase at OpenWorld 2017.
Note that sessions and event details are subject to change.
- Modern CX Hackathon
- CX Exhibit Area
- Innovation Theater
- Collective Learning
- CX Customer Speakers
- CX Keynotes
- Mobile App
Modern CX Hackathon
A two-day “Hack a Smarter Customer Experience” hackathon event kicks off the CX Showcase at OpenWorld 2017 on September 29 – 30, 2017 at the Capgemini Applied Innovation Exchange (AIE) in San Francisco.
This technical challenge will consist of showcasing a unique use case which utilizes an Oracle Customer Experience SaaS technology and an innovative Oracle PaaS component like IoT, AI, or Big Data.
Hackathon teams are challenged to showcase an Oracle Customer Experience use case from marketing, sales, and/or service that features an innovative Oracle PaaS component and delivers the ability to either connect data, connect consumer experiences, or connect intelligence, and will be judged on how well they’ve have executed and demonstrated the solution in a quick 3 minutes.
CX Exhibit Area
The exhibit area will feature CX demonstrations, partners and sponsors, a social networking lounge, a CX film studio, and the Innovation Theater.
The CX Showcase features an Innovation Theater – a 50 seat open theater where 30-minute sessions will be held on themes like digital transformation, AI, IoT, Blockchain, virtual assistants, and AR, in addition to CX attractions and technologies like Pepper the Robot, the new 2018 Yamaha YZ450F – an IoT-enabled Yamaha motorcycle, AR app demonstrations, and innovations from independent software vendor (ISV) partners.
View the complete list of CX innovation sessions.
If you’re looking for something new and out-of-the-box, check out the Collective Learning at Oracle OpenWorld sessions. These specially-designed learning platforms deliver a variety of ways to drive CX engagement, and are designed to fit the modern learning capabilities of the human brain.
Burning Questions – Sales Cloud
Join the Oracle Sales Cloud Product Management team in this conversational fireside chat format.
Make Your Case – Cross CX
This session will showcase some of the real-world problems that Oracle CX has solved for customers from almost every industry.
Flipped Session – Cross CX
Attendees will observe a panel of judges analyze, collaborate, and reveal the winner of the 2017 CX Hackathon.
Home Rooms – Marketing Cloud, Service Cloud, Commerce Cloud, Sales Cloud
Home room session hosts will walk through the lineup of CX Marketing Cloud, Service Cloud, Commerce Cloud, and Sales Cloud sessions that will take place Monday, October 1 – Thursday, October 4 and help attendees plot their journeys and make the most of the experience at OpenWorld.
Oracle will host some of its most innovative CX customers at the CX Showcase, including the customers highlighted below.
Tim Dickson, Front Office IT, Motorola Solutions
Modern Sales Performance Management: Going Beyond Incentive Compensation
Gaia Franceschini, Head of Digital – eCommerce – CRM, Moleskine
Moleskine’s Digital Story: Orchestrating a Global Omnichannel Experience
Santosh Raja Malladi, Enterprise Systems Manager, Lattice Semiconductor Corp
How Partners Sell More, Solve More, and Earn More with Oracle Sales Cloud PRM
Carl Lubertozzi, Director, American Greetings
How American Greetings Plays Its Cards Right: Merging Digital and Physical
Lucas Jellema, CTO, AMIS Services BV
Planning Your Move to the Cloud: User Experience
Muhammad Abdel-Halim, Senior Technology Architect, Infosys Limited
SaaS Extensions on Oracle Cloud Platform: Customer Panel
Sergio Marzano, Dirigente, Fastweb
Make It Personal: Creating 1:1 Digital Journeys with Oracle Marketing Cloud
The CX Showcase features cross-CX keynotes and sessions by product area.
Featured CX Keynote Sessions:
Exceed Skyrocketing Customer Expectations with Oracle CX
Rondy Ng and Laura Ipsen, Oracle
Connected Intelligence Transforms Your Business
Jack Berkowitz, Oracle
Oracle CX Platform: Oracle Cloud as a Platform for Extending CX Cloud Solutions
View all CX sessions
View all CX general sessions
The EXchange Exhibit Hall
Oracle OpenWorld Mobile App
View the content catalog, manage your agenda, view the conference map, and more with the Oracle OpenWorld mobile app.
Download the app by searching “Oracle OpenWorld 17” in the Apple App Store or Google Play.
Interested in learning more about Oracle OpenWorld? Visit oracle.com/openworld.
To join in the conversation, use the conference hashtag #OOW17.