Modern CX Terms Defined – Part 2: The Difference Between Omni-, Multi-, and Cross-Channel Customer Experience
Often, companies use "crosschannel," "multichannel," and "omnichannel" to describe the same phenomenon in customer experience (CX)—there are no clear...
Des Cahill shares the importance of customer experience, its impact on brands' bottom lines, and the trend of CEOs investing in CX technology.
Customer experience is moving and changing every day, meaning new buzzwords pop up left and right. This series will end the CX buzzword confusion.
Today, customer experience remains a hot topic and business goal, but the reasons why are changing. Here are 8 things you need to know as a CX leader.
Katrina Gosek, Daryn Mason and Brian Curran of Oracle detail the new customer journey and the customer experience strategy called Customer Journey Mapping.