Customer engagement marketing happens when a company uses personalized messaging to move their audience through a sales cycle. Learn more about it.
What is B2C? The landscape is constantly shifting, but new technologies offer the insights and tools required to navigate changing consumer needs.
Delivering a winning CX starts with understanding the difference between customer service vs customer experience. Here's what you need to know.
What is CX? Three experts weigh in with examples to help conceptualize the concept of customer experience.
While all industries are making efforts to improve their overall customer experience, the term CX is often misinterpreted. So, what is customer experience?
Artificial intelligence is now part of the daily vocabulary of CX professionals. But exactly what is artificial intelligence and its impact on business?
Modern CX Terms Defined – Part 2: The Difference Between Omni-, Multi-, and Cross-Channel Customer Experience
Often, companies use "crosschannel," "multichannel," and "omnichannel" to describe the same phenomenon in customer experience (CX)—there are no clear...