Tuesday, August 03, 2021

CX Technologies Target Customers in the Baby Boomers Age Range

Liz Alton
March 27, 2019

3 minute read

What is the baby boomers age range? According to Pew Internet, there are around 70 million baby boomers. This generation was born between 1946 and 1964, making the baby boomer age range from 55 to 73 this year. AARP reports that the average boomer household income is around $67,499, and they represent more than $2.6 trillion in annual buying power, says Fona International. Developing CX technologies and solutions to help customers in the baby boomers age range adapt to changing health needs, make the most of their lifestyle, and address emerging concerns is big business.

CX simplifies aging in place

Aging in place – or the ability to stay in your home as you age, rather than going to a specialized facility – is a hot topic. Aging in Place Tech estimates that this market sector could be worth $30 billion in just a few years. Solutions vary. For example, emerging voice-driven solutions such as Alexa and Google Home are making it easier to order groceries or manage basic home functions like security systems or smart thermostats. Other categories of technology can remind people when to take medications, monitoring devices that notify authorities or caregivers in case of a fall, and even health devices that report back to your doctor. Technology-powered safety, health and communications solutions are all making it more viable to age in place.

Layered CX for multi-generational appeal

In some cases, meeting the changing needs of baby boomers is more about layering CX options over existing experiences. Take the case of the publishing industry. According to publishing expert Joanna Penn, the demand for large print books is increasing. She reports that for one of her series, 36% of sales came from large print sales.

The case studies of publishers investing more heavily in large print offers another dimension for consideration. In some cases, adapting your CX doesn’t mean a completely new product or technology. It involves a layered CX – like publishing books in different formats – with an option that’s baby boomer-friendly.

CX for emotional and social health

For older boomers, combating loneliness and supporting ongoing social engagement are key priorities. Harvard Medical School reports that loneliness is an epidemic and a risk factor in death, especially for older people. For many older people, pets play an important role in fostering emotional support, with a big price tag: Forbes reports that baby boomers spend $60 billion annually on pets.

But live animals aren’t for everyone. Technology could be adding new options for individuals who don’t want pets or can’t handle the physical demands. At CES 2019, Japanese Manufacturer Groove X showcased its Lovot robot, a robotic pet designed to foster connections with older people. According to the Telegraph, the robot “comes complete with cartoon eyes and fuzzy teddy bear arms, has been built to “nurture people’s capacity to love” by demanding the affection of its owner. Packed with sensors to respond to human touch, when Lovot wants to be cuddled, it waves its arms in the air, and will trail around adoringly behind its owner on wheels. It will even ‘fall asleep’ in their arms if offered a cuddle.” This represents just one of the emerging technologies in the space.

As the baby boomers age range climbs higher, CX technologies will continue to play an important role in helping foster active, healthy, and engaged lifestyle options. From aging in place to helping fight loneliness, targeted products can make a significant difference for aging populations.

Liz Alton
Liz Alton
Liz Alton is a writer and content strategist specializing in B2B technology, digital marketing, and the customer experience. Her clients include creative agencies, Fortune 500 brands, and venture-backed startups.
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