Not every interaction with a customer has to end with a sale. Here are 3 different ways to incentivize customer loyalty and focus on the full experience.
The definition of a successful experience is relative, especially when it comes to dating. See what dating apps are doing to keep hopeful users returning.
In 2017, all eyes were on consumer behavior trends – what the modern customer wants, when they want it, and how they want it.
40 years, 10 films, countless fans. Here are 3 things that Star Wars teaches us about customer experience, and the balance of new and nostalgic.
In a digital world where many businesses consider monthly active users (MAUs) an important KPI, all users are created equal. Although when we look at...
This year, consumers spent $15.12 billion on Black Friday and the Saturday after it—and for the first time, I was one of those Black Friday shoppers.
According to the National Retail Federation, 70% of Americans–164 MILLION people–planned to shop during the 2017 Thanksgiving weekend, which spanned...
There's nothing like pressure to drive prioritization. Holiday 2017 will be the perfect case study to help merchants prioritize in the new era of retail.
A millennial writes a letter to Apple to express how their customer experience (CX) has influenced the perception of their brand vs smart people.
Katrina Gosek, Daryn Mason and Brian Curran of Oracle detail the new customer journey and the customer experience strategy called Customer Journey Mapping.