There's nothing like pressure to drive prioritization. Holiday 2017 will be the perfect case study to help merchants prioritize in the new era of retail.
A millennial writes a letter to Apple to express how their customer experience (CX) has influenced the perception of their brand vs smart people.
Katrina Gosek, Daryn Mason and Brian Curran of Oracle detail the new customer journey and the customer experience strategy called Customer Journey Mapping.
Here are 7 characteristics of modern customers that affect their perceptions of a brand's customer experience.
A survey of 13,250 consumers across 12 countries reveals the evolving in-store retail desires and expectations of Millennials vs Baby Boomers.