Category: B2B

B2B vs. B2C Marketing: What Are the Main Differences?

Discover the main differences between B2B and B2C marketing here. Learn what works best with businesses vs. what compels consumers.

March 22, 2021

B2B

Why B2B Companies Shouldn’t Shy Away from Marketing on Instagram

LinkedIn isn't the only place B2B brands can engage their audience. Discover why brands shouldn't overlook marketing on Instagram.

March 10, 2021

B2B

What Is B2B Marketing? 3 Basic Steps To Understanding Business-To-Business Sales

B2B marketing is the sale of products and services directly from one business to another, but the true B2B marketing definition is much more detailed.

February 18, 2021

B2B

3 Things Aon Can Teach CX Leaders About Boosting Their Sales IQ

Discover how Aon, a leading global professional services firm, boosted its sales IQ through consolidated data and improved its customer experience.

January 06, 2021

B2B

3 Things Vitamix Can Teach Brands About Successful Loyalty Programs

Learn how Vitamix used Oracle CrowdTwist to develop an engagement-focused loyalty program that has attracted almost 150,000 members.

January 04, 2021

B2B

B2B vs B2C: Different Approaches In Online Sales and Marketing

Comparing B2B vs B2C ecommerce is more than just a question of size. Here are key differences and nuances in online sales and marketing to the two groups.

September 10, 2019

B2B

5 Ways to Tell If Your B2B Sales Processes Are Broken

More B2B buyers expect seamless B2C-type interactions, yet many orgs are still stuck in old, manual B2B sales ways. Here are 5 warning signs to look for.

August 08, 2019

B2B

What Industry Trend Is Keeping CX Heroes Up At Night?

At Modern CX 2018, we asked 5 CX Heroes what industry trends keep them awake at night. Here are their answers.

January 22, 2019

B2B

7 Customer Engagement Tips for Every Salesperson

Is continuous customer engagement a dying art? See 7 strategies to help support improved customer experience and a continious customer engagement model.

October 17, 2018

B2B

Brands Win the Long Game by Doing This

For many brands, the majority of revenue is still done on the wholesale side. So where's the love for the most valuable customers – the wholesale buyer?

May 23, 2018

B2B