B2B vs B2C: Different Approaches In Online Sales and Marketing
Comparing B2B vs B2C ecommerce is more than just a question of size. Here are key differences and nuances in online sales and marketing to the two groups.
5 Ways to Tell If Your B2B Sales Processes Are Broken
More B2B buyers expect seamless B2C-type interactions, yet many orgs are still stuck in old, manual B2B sales ways. Here are 5 warning signs to look for.
What Industry Trend Is Keeping CX Heroes Up At Night?
At Modern CX 2018, we asked 5 CX Heroes what industry trends keep them awake at night. Here are their answers.
7 Customer Engagement Tips for Every Salesperson
Is continuous customer engagement a dying art? See 7 strategies to help support improved customer experience and a continious customer engagement model.
Brands Win the Long Game by Doing This
For many brands, the majority of revenue is still done on the wholesale side. So where's the love for the most valuable customers – the wholesale buyer?
4 Key Questions to Ask When Comparing CPQ Solutions
CPQ solutions have evolved to become easy to use, easy to implement, and instrumental in achieving productivity. Here's how to find the right CPQ fit.
5 Ways to Empower Your Ecommerce Team to Deliver Smarter CX
Thriving in the digital world means delivering smarter CX at every stage of the buyer journey. Here's how your ecommerce team can create great experiences.
4 Tips for Evaluating Ecommerce Platforms
Evaluating ecommerce platforms and software vendors isn't easy. The key is to start by asking the right questions to determine best fit for your business.
What Is a User Group and What Does It Take to Start One?
Jesse Howard, Director of Marketing and Operations for Pipeline Pros, the Oracle Commerce user group, answers the question, "What is a user group?"
Warming Up the B2B Cold Start with AI
Whether sales is making a cold call or a B2B buyer is visiting a website for the first time, AI creates a personalized, engaging experience out of the gate