Comparing B2B vs B2C ecommerce is more than just a question of size. Here are key differences and nuances in online sales and marketing to the two groups.
More B2B buyers expect seamless B2C-type interactions, yet many orgs are still stuck in old, manual B2B sales ways. Here are 5 warning signs to look for.
At Modern CX 2018, we asked 5 CX Heroes what industry trends keep them awake at night. Here are their answers.
Is continuous customer engagement a dying art? See 7 strategies to help support improved customer experience and a continious customer engagement model.
For many brands, the majority of revenue is still done on the wholesale side. So where's the love for the most valuable customers – the wholesale buyer?
CPQ solutions have evolved to become easy to use, easy to implement, and instrumental in achieving productivity. Here's how to find the right CPQ fit.
Thriving in the digital world means delivering smarter CX at every stage of the buyer journey. Here's how your ecommerce team can create great experiences.
Evaluating ecommerce platforms and software vendors isn't easy. The key is to start by asking the right questions to determine best fit for your business.
Jesse Howard, Director of Marketing and Operations for Pipeline Pros, the Oracle Commerce user group, answers the question, "What is a user group?"
Whether sales is making a cold call or a B2B buyer is visiting a website for the first time, AI creates a personalized, engaging experience out of the gate