One of the biggest challenges in customer experience management is also one of the biggest opportunities — data. Here are 3 common data-based pitfalls.
Carolyne Matseshe-Crawford, Head of Fan Experience at Fanatics, explains how data raises the bar for customer interactions as well as your CX career path.
Modern companies are challenged to strike a balance between CX and data security. Here are 4 ways to improve security without sacrificing experience.
Oracle announced the addition of Infinity data analytics to Oracle Marketing Cloud at ModernCX 2018. See what customer intelligence means for marketers.
Website forms are one of the most sensitive parts of a customer's interaction with a business. Here are 3 ways to evaluate your forms and optimize for CX.
When it comes to marketing technology, 2017 was a year defined by big data. But 2018 will see the rise of tools and technologies that look beyond big data.
CX experts share advice on how to create personalized, valued (and not creepy) customer experiences by using AI and data personalization responsibly.
Where should CMOs concentrate their efforts to get customer experience right in in 2018? Here are 5 data-driven trends that top the CMO priorities list.
Emerging trends and technologies are driving CPQ software in 2018. See who's adopting CPQ and who will be left behind.
CRM software has come a long way since its beginnings in the 70s and 80s. Here are four trends that are driving innovation in CRM software in 2018.