Getting to Know the Autonomous Database, with Vikki Kolbe
What is an autonomous database? Vikki Kolbe, Senior VP of GBU Cloud Services at Oracle, explains the benefits of the Oracle Autonomous Database.
3 Common Customer Experience Management Pitfalls
One of the biggest challenges in customer experience management is also one of the biggest opportunities — data. Here are 3 common data-based pitfalls.
How Data Can Improve Your CX Career Path, with Carolyne Matseshe-Crawford
Carolyne Matseshe-Crawford, Head of Fan Experience at Fanatics, explains how data raises the bar for customer interactions as well as your CX career path.
Data Security and Customer Experience – Should We Be Scared?
Modern companies are challenged to strike a balance between CX and data security. Here are 4 ways to improve security without sacrificing experience.
3 Ways to Use Customer Intelligence to Fuel Marketing Programs
Oracle announced the addition of Infinity data analytics to Oracle Marketing Cloud at ModernCX 2018. See what customer intelligence means for marketers.
3 Ways to Make Website Forms Work for Your Brand
Website forms are one of the most sensitive parts of a customer's interaction with a business. Here are 3 ways to evaluate your forms and optimize for CX.
Will 2018 See the Fall of Big Data and the Rise of Experience Analytics?
When it comes to marketing technology, 2017 was a year defined by big data. But 2018 will see the rise of tools and technologies that look beyond big data.
When It Comes to Data Personalization: With Great Data Comes Great Responsibility
CX experts share advice on how to create personalized, valued (and not creepy) customer experiences by using AI and data personalization responsibly.
Top 5 CMO Priorities in 2018 (Hint: It’s All About Data)
Where should CMOs concentrate their efforts to get customer experience right in in 2018? Here are 5 data-driven trends that top the CMO priorities list.
CPQ Software Trends for 2018
Emerging trends and technologies are driving CPQ software in 2018. See who's adopting CPQ and who will be left behind.