Omnichannel optimization is all about delivering seamlessly connected, personalized brand experiences to boost customer loyalty. Here's how to nail it.
If you're trying to determine content marketing goals — and how you'll measure them — but aren't sure where to start, consider these 5 options.
From perfecting video content to breaking away from widely-accepted norms, marketing pros present 5 marketing tips in a new series called On the Fly.
What can we learn from a Millennial sales team about customer experience? Here, an analyst shows what an all-Millennial Oracle team does to improve CX.
Retail innovation is exploding, from new service models to a changing CX. Here's a preview of trends that industry leaders discuss as 2020 approaches.
Tech changes are beginning to occur in the college application experience. Here are three ways students can use tech to help find their top-choice school.
Leaders from Aberdeen and Oracle share how connected commerce helps established brands compete against digital disruptors in this webinar preview.