Experiential learning is key to both customer and employee retention, but does your brand know how to pull off the perfect campaign and keep them engaged?
Earlier this month, the SmarterCX team travelled to Chicago for Oracle's annual Modern Customer Experience event and learned more about Vitamix.
Health supplement store PureFormulas is a Markie Award finalist for Best B2C Commerce Experience. Lars Furtwaengler shares how they deliver personalized CX
Brazilian fashion retailer Passarela is a Markie Award finalist for Best Use of Data. Yasmini Ferrara shares how the company uses data to create great CX.
For the first time in 15 years, Mack Trucks has released a new Anthem Truck. See how Mack has grown and evolved along its digital marketing and CX journey.
At the Mack Trucks Customer Center, Oracle's Angela Wells test drives the new Anthem truck and speaks with Mack marketing execs about creating smarter CX.
With millions of subscribers across the world, streaming companies have started to make CX innovations and optimizations for end users.
In 2017, many brands drove their businesses forward by innovating their customer experience strategy. We highlighted several innovators across industries.
Russell Wager, VP of Marketing at Mazda, shares the automaker's strategy for improving CX by starting with employees and dealers.
Scott Emmons of Nieman Marcus shares how the luxury brand is implementing new in-store technologies to empower and delight the experience-driven consumer.