At the Mack Trucks Customer Center, Oracle's Angela Wells test drives the new Anthem truck and speaks with Mack marketing execs about creating smarter CX.
With millions of subscribers across the world, streaming companies have started to make CX innovations and optimizations for end users.
In 2017, many brands drove their businesses forward by innovating their customer experience strategy. We highlighted several innovators across industries.
Russell Wager, VP of Marketing at Mazda, shares the automaker's strategy for improving CX by starting with employees and dealers.
Scott Emmons of Nieman Marcus shares how the luxury brand is implementing new in-store technologies to empower and delight the experience-driven consumer.
Holly Hacker shares how Vitamix harnesses a community of loyal customers to continue a legacy of personalized CX for future generations.
Doug Milliken, Vice President of Digital Customer Experience at The Clorox Company, shares insight on the CPG company's journey to personalized CX.
Karen Pascoe shares how Mastercard harnesses data, IOT, and the Cloud to delight consumers, foster loyalty, and deliver better customer experience.