Tuesday, November 13, 2018
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Boo! 3 Ways CX Technologies Are Changing Trick or Treating

Benjamin Hunting
October 31, 2018

3 minute read

Trick or treating on Halloween is one of the simplest childhood pleasures. After all, what could be better for kids than an entire evening when the rest of the world is pretty much obligated to give them candy, for free, as long as they’ve made a little effort to get into costume?

Given that Halloween is a holiday where communities open their doors to friends and strangers alike, helping to strengthen bonds between neighbors and forge ties between both children in the streets and adults manning the candy station, it’s no surprise that CX technologies have a role to play in the pageantry.

Check out these 3 ways customer experience tech is making its spooky mark on Halloween festivities.

Never miss a trick-or-treater with connected home tech

It’s the bane of any trick or treating expedition: ringing a doorbell at a home that’s all decorated up, with the lights blazing, and then waiting and waiting for the answer that never comes. In the hustle and bustle of celebrating it’s easy enough to miss the sound of the ringer – unless you’ve got a connected door bell that can send that alert directly to your phone via Bluetooth or WiFi.

Not only does a connected doorbell free you from hanging around the foyer with the bucket of candy, but if your unit has video capability built in, you can also make sure that the trick-or-treaters are actually enthusiastic kids in full costume, rather than disaffected late-teens still clinging on to the coattails of the Free Candy Express. Answer your door accordingly.

Color-changing costumes to reflect your mood

Halloween costumes that are connected to the cloud, and which monitor social media activity in a bid to measure the mood of the evening and react accordingly might sound a bit far-fetched, but this kind of CX tech is already here. In 2016, fashion designers Marchesa used technology to create an LED-illuminated dress that was linked to a machine learning system that changed its colors based on social media reactions, “pairing delicate handcrafted floral petals with…[the] unique ability to process fans’ reactions in real time,” Marchesa’s Ken Craig said at the time.

Want to get in on the action yourself? DIY tutorials are out there to teach you how to connect your own set of LED lights to the Blynk app, which lets you link the action of the lights to outside data – including the weather in this actual cloud example. Sew them into a costume and you’re all set.

Home automation creates the spookiest haunted house ever

Moving past the convenience of a connected doorbell, the Internet of Things can play a significant role in thrilling those trick or treating in your neighborhood by helping you create the ultimate automated haunted house.

Smart lights that change color based on the time of day, or that pulse, flicker, and flash when your doorbell detects trick or treaters approaching? That’s the tip of the iceberg. Think zombies that wail when motion sensors are tripped in your hallway, air conditioning systems that create ghostly cold spots when the thermostat detects people have entered the room, and using your phone to control props and special effects (linked to smart electrical plugs) from a hidden location to create the creepiest atmosphere possible for spooky Halloween shenanigans.

Hope you are ready for some high tech scares this evening. Happy Halloween!

Benjamin Hunting
Benjamin Hunting
Benjamin Hunting has covered science, medicine, and technology for a wide range of publications, and has also been published in the Journal of Medical Economics. He coded his first computer program at the age of 8 on a Commodore VIC-20 and still has the audio cassette he saved it on hanging around somewhere in his office.
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