Changes in marketplaces and consumer attitudes are undeniable, but technology has torpedoed the pace of change. It’s become clear to businesses that falling behind isn’t an option. By next year, more than 50% of companies plan to pivot their investments into customer experience innovations to keep up with evolving demands and beat out competitors. But, what exactly must you invest your money–and time–in to create smarter experiences that win?
Here are seven key ways to start making your customer experience smarter today:
Find even deeper insights in a new eBook, Creating Smarter CX: How building smarter relationships between brand and consumer is key to long-term success, written in partnership with Jay Baer, digital business expert.