Saturday, October 31, 2020

6 Customer Outreach Tips On the Fly From the Marketing Pros

Michael McNichols
February 18, 2020

3 minute read

In partnership with Convince and Convert, Oracle CX Marketing has been producing “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on-the-go.

Here are 6 customer outreach tips from the marketing pros as derived from the series. To view the full video series, check out the YouTube playlist or the Modern Marketing Blog.

Tip #1: Make it a joyous journey

“Your customers are craving authentic, uplifting moments more than ever. When building your customer journey, instead of looking at it as a way to move people through the buying process, look at it as an opportunity to expand your relationship with your customers and create moments of joy.”

Carla Johnson, one of the top influencers in B2B, digital, and content marketing

Tip #2: Balance is best with influencers

“Working with influencers is a balance between giving and taking. Instead of immediately looking for something from them, focus on what they want, not what you want. Initially, when building a relationship with influencers, you want to offer them something of value—something that’s actually useful to them.”

Ian Cleary of Razor Social.

Tip #3: Leverage events for brand advocacy

“No matter what marketing objective you have, an event can play an important role in helping you reach that objective. Events can help you build thought leadership, customer loyalty, and attain new leads. Additionally, you can leverage events for brand advocacy, employee advocacy, and influencer marketing. Events work because nothing beats the power of bringing people together in real-time. Now that is a powerful statement coming from a digital marketing and social media guru!”

Neal Schaffer of PDCA Social

Tip #4: Focus on your audience’s needs

“Want to get your idea to stand out powerfully? Focus on what people need to hear rather than what to say. You need to build your audience’s case for your idea, which not only helps your idea stand out but makes it so your audience is more likely to act upon your idea.”

Tamsen Webster, 20 years’ experience in marketing, 13 years at Weight Watchers, and 4 years as TEDx Executive producer

Tip #5: Stay true to your brand

“Be careful of pandering to social movements. If your company doesn’t actually support the movements in its policies, it should not be misleading anyone by pandering to it. Your informed customers can see right through your marketing ploy, and what you might think is clever marketing is actually exploitation. This can threaten both the movements that your brand wants to alight itself with, as well as your brand’s reputation.”

Katie Martell, Marketing Consultant

Tip #6: First relationships, then transactions

“People in the sales and marketing world put far too much emphasis on transactions, but it’s not about the transactions. It’s about the relationship. So, in 2020, go to market differently. Prospect and nurture more effectively by being relationship focused. If you’re successful in building relationships, the transactions will take care of themselves.”

Tom Martin, president and founder of Converse Digital

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4 Digital Strategy Tips On the Fly From the Marketing Pros

Transcripts may be edited for readability.

Michael McNichols
Michael McNichols
Michael McNichols is the Senior Content Manager for Oracle Marketing Cloud. He has over 10 years of experience in professional writing and has been widely published. He is also the blog editor for the Modern Marketing Blog. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.