Saturday, October 31, 2020

5 More On the Fly Customer Experience Tips During a Period of Uncertainty

Michael McNichols
September 18, 2020

2 minute read

Every week, Oracle CX Marketing features “On the Fly”—a video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts. Season 2 has seen customer experience tips offered from marketing pros during a time of uncertainty.

Here are 5 more tips to help during the current disruption. To view the full video series, check out the YouTube playlist or the Modern Marketing Blog.

Tip #1: Send more (targeted) emails

Email marketers should plan follow-ups and touches to go along with every campaign rather than simply increasing the frequency of emails sent.

Tip #2: Optimize your LinkedIn ads

Targeting on LinkedIn is better than most other platforms. Use LinkedIn analytics to break down the professional makeup of who’s using your site by title, position, geography, and more to reach the people who matter the most to your business.

Tip #3: Invest in your blogs

During this period of uncertainty, more people are consuming content than ever, which makes it important to optimize your blog. Provide helpful content that educates, engages, and wins over customers.

Tip #4: Create instructional content

Search data shows that how-to articles and tutorials are up. Marketers should seize the moment to create more instructional content by thinking of their customers’ needs right now and how they can help them.

Tips #5: Gather real-time feedback

How are you gathering customer feedback? Being there for your customers and knowing how you can help is of paramount importance. Gathering feedback in real-time can give you insights into how to help, and you can do it in less formal ways than just asking for it in surveys.

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Michael McNichols
Michael McNichols
Michael McNichols is the Senior Content Manager for Oracle Marketing Cloud. He has over 10 years of experience in professional writing and has been widely published. He is also the blog editor for the Modern Marketing Blog. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.