Sunday, May 31, 2020

5 Monstrous Mistakes Marketers Make

Michael McNichols
October 25, 2019

2 minute read

Market Street used to have a glorious office building, but now it stands abandoned, and so the story goes…

It was a dark and stormy fiscal quarter. The CMO was asked to make drastic changes on a horrifically tight turn-around. While the marketing team marketed as much as they could, beasts took over their office, causing missteps, mayhem, and mistakes. With each error, a new beast was born! These are the misguided miscreations that ravaged the office.

Marketing Monster #1

Marketing Monster #1: The Department Divider

This monster, content on destruction, divided the Market Street sales and marketing teams—causing them to butt heads. They argued while choosing key accounts and couldn’t compromise on campaign goals, thus leaving grotesque gaps in the sales funnel. The horror!

Marketing Monster #2: The Optimal Vampire

This monstrosity really sucked. The Market Street marketing team’s programs ran short of expectations, and the marketers didn’t analyze what went wrong, reassess A/B test creative, or reallocate spend. Without optimizing, their campaign ran dry. Oh, the humanity!

Marketing Monster #2

Marketing Monster #3: The Competitive Clown

This villain made the marketers pay too much attention to their competitor’s messaging, and it showed up in the work. Instead of focusing on differentiation, they became second-rate, copycat versions of their competition. Egads!

Marketing Monster #4: The Proofreading Poltergeist

This menace killed Market Street’s work faster than any other marketing monster with a single, villainous move: a typo. Instead of reading copy backwards, forwards, and upside-down, the team rushed through the proofing process, and their audience rushed away from them. My eyes!

Marketing Monster #3

Marketing Monster #5: The Dirty Data Stinker

This beast created a wasteland of horrors with outdated, incomplete, and duplicative data. The marketers, not normalizing, fixing, and removing data, burned through a lot of dollars. Alas, their hard work ended up in the trash. Jeepers!

This tale does not end well, and for now the once glorious building on Market Street is left to decay. Legend has it, these monsters still stalk from office to office, finding new marketers to terrorize. Don’t allow one of these monstrous mistakes step foot into your campaign!

How can you keep your marketing monsters at bay? Click here to download the full marketing monsters infographic and learn more tricks and treats from Oracle Marketing Cloud.

Michael McNichols
Michael McNichols
Michael McNichols is the Senior Content Manager for Oracle Marketing Cloud. He has over 10 years of experience in professional writing and has been widely published. He is also the blog editor for the Modern Marketing Blog. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.