In partnership with Convince and Convert, Oracle Marketing Cloud is introducing “On the Fly”—a new video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on-the-go.
Here are 5 marketing tips from the marketing pros as derived from the series. To view the full video series, check out the YouTube playlist.
Tip #1: Zig when everyone else zags
“[It’s] a long-held belief that the best time to publish your B2B content is mid-week… Just because the data shows that most people should do something mid-week, doesn’t necessarily mean that you should do the same thing. Test it for yourself.”
Tip #2: Now is the time for video content
“I encourage you guys to do a video a day just for internal use as a practical way to get comfortable in front of the camera, to diagnose what works, what doesn’t, and how best you want to create your video content. Remember, no one gets good right at the beginning. This comes with years and years of practice.”
Tip #3: Be relevant
“We need to be relevant no matter where we are, what time… The more relevant you can make that experience, the more Netflix-like, if you will, the more likely you are to get some consumption.”
Tip #4: Focus on audio quality for a great video
“People will tolerate less-than-perfect image quality, but they very rarely tolerate poor sound quality… Our limbic systems are designed to pay attention to as many of our senses as possible. When you have no sound, there’s less to pay attention to… So make sure if you have to spend money, if you have to spend time, if you have to invest in your video content marketing, that you make sure the investment on audio is equal to, or better than, the investment in the video quality.”
Tip #5: Great content answers questions
“If you want to be successful with your digital marketing, your content marketing, you’ve got to create content that people are actually searching for… So check the title of the content and the content itself to see if it’s providing the answers to those search queries that your customers are doing while they’re on their journey.”
Transcripts may be edited for readability.