Sunday, April 11, 2021

5 Marketing Tips On the Fly From the Marketing Pros

Corie McHugh
November 07, 2019

3 minute read

In partnership with Convince and Convert, Oracle Marketing Cloud is introducing “On the Fly”—a new video series with small, 2-minutes-or-less bites of marketing tips, advice, and training from marketing experts, delivered while they are on the road, at the airport, or otherwise on-the-go.

Here are 5 marketing tips from the marketing pros as derived from the series. To view the full video series, check out the YouTube playlist.

Tip #1: Zig when everyone else zags

“[It’s] a long-held belief that the best time to publish your B2B content is mid-week… Just because the data shows that most people should do something mid-week, doesn’t necessarily mean that you should do the same thing. Test it for yourself.”

Jay Baer, Founder of Convince and Convert

Tip #2: Now is the time for video content

“I encourage you guys to do a video a day just for internal use as a practical way to get comfortable in front of the camera, to diagnose what works, what doesn’t, and how best you want to create your video content. Remember, no one gets good right at the beginning. This comes with years and years of practice.”

Zontee Hou, Senior Strategist of Convince and Convert and Founder of Media Volery

Tip #3: Be relevant

“We need to be relevant no matter where we are, what time… The more relevant you can make that experience, the more Netflix-like, if you will, the more likely you are to get some consumption.”

Randy Frisch, CMO and Co-Founder of Uberflip

Tip #4: Focus on audio quality for a great video

“People will tolerate less-than-perfect image quality, but they very rarely tolerate poor sound quality… Our limbic systems are designed to pay attention to as many of our senses as possible. When you have no sound, there’s less to pay attention to… So make sure if you have to spend money, if you have to spend time, if you have to invest in your video content marketing, that you make sure the investment on audio is equal to, or better than, the investment in the video quality.”

Christopher Penn, Co-Founder and Chief Data Scientist of

Tip #5: Great content answers questions

“If you want to be successful with your digital marketing, your content marketing, you’ve got to create content that people are actually searching for… So check the title of the content and the content itself to see if it’s providing the answers to those search queries that your customers are doing while they’re on their journey.”

Arnie Kuenn, Digital Marketing, SEO expert and Senior Advisor at Investis Digital.

Transcripts may be edited for readability.

Corie McHugh
Corie McHugh is originally from New Orleans, studied English & Theater at Florida State University, and she received her Masters in Theater Education from NYU. She has a passion for the arts and has worked in the education world for over twelve years. In her free time, she enjoys managing social media, writing, cheering on the Saints, and spending time with her two year old son. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.