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5 Female Pioneers in CX Technology to Follow in 2020

Liz Alton
March 11, 2020

2 minute read

Female pioneers in CX technology have been shaping the field since the earliest days and continue to create change and exciting new experiences, technology, and ideas. Today, women in CX are driving innovation, rethinking what the customer experience means, and bringing these insights to new industries and audiences. Just in time for Women’s History Month, let’s take a closer look at some female pioneers in CX tech that you can follow to stay connected to the field’s most insightful leaders and active trailblazers.

Jeanne Bliss

Jeanne Bliss is one of the most recognizable names in customer experience and customer success today. She’s the founder and president of CustomerBliss and the Co-Founder of The Customer Experience Professionals Association (CXPA). She pioneered the role of Chief Customer Officer and has held it at 5 of the world’s largest brands. Today she’s a keynote speaker, author, and innovator in the field, helping firms of all sizes to think deeply about what it means to be a customer-focused organization. Follow Jeanne Bliss on Twitter to get her latest thoughts.

Sioban Massiah

CX tech is all about creating unforgettable experiences – online and in person. Sioban Massiah is a Partner Experience Manager at Twitter, where she focuses on creating outstanding experiences for the company’s partner organizations. Previously, she led Customer Experience at TED and also serves on the advisory board of ADCOLOR, a non-profit that champions diversity and inclusion in creative industries. As a leader creating the CX at some of today’s most iconic brands, Massiah’s work highlights the importance of the customer experience at the intersection of CX technology and events, both digital and in-person. Follow her work on LinkedIn.

Blake Morgan

Staying ahead of the CX technology curve means thinking about what lies ahead, and implementing it before the competition. Blake Morgan is a customer experience futurist and technology expert that writes extensively about CX. Her most recent book is “The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business” and she’s the host of The Modern Customer Podcast. Get Morgan’s latest thoughts on the future of CX technology and how it will impact your industry and business via her Forbes column.

Priya Shah

As video becomes an increasingly critical aspect of CX tech, platforms that make it easier to build visual connection are key. Priya Shah is the Co-Founder and CMO of Sauce, a video creation platform that enables businesses to collaborate and co-create with their global communities of employees, customers, and fans. Her work is making it easier to create visual experiences that put humans at the heart of CX technology. Learn more about Priya’s work in this SmarterCX video interview or by connecting with her on LinkedIn and Twitter.

Kerry Bodine

Thought leadership behind key areas underpinning CX technology – including journey mapping and management – can’t be overlooked. Kerry Bodine is the founder of Bodine & Co, a consulting firm that specializes in the customer journey and design innovation. Bodine famously said, “Exceptional customer experiences are the only sustainable platform for competitive differentiation.” Bodine’s work in the field of customer journey mapping and management has been instrumental in ensuring that technology helps businesses effectively serve customers. Connect with Bodine and follow her latest work on Twitter.

These are just a few of the exceptional female pioneers in CX tech who are paving the way for new technologies, experiences, and ideas. As you celebrate Women’s History Month, there’s plenty of inspiration around the customer experience field, including in SmarterCX’s Women in Tech series.

Liz Alton
Liz Alton
Liz Alton is a writer and content strategist specializing in B2B technology, digital marketing, and the customer experience. Her clients include creative agencies, Fortune 500 brands, and venture-backed startups.
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