Sunday, August 18, 2019
CX Events

5 Fascinating Marketing Sessions at Oracle OpenWorld 2019

Jodi Warner
August 06, 2019

3 minute read

Oracle OpenWorld 2019 will take place September 16-19 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more.

Here are 5 of the upcoming, fascinating marketing sessions. You can also view the full CX session catalog here.

**Ready to register for Oracle OpenWorld today? Visit the registration page.

Leveraging Connected Data Across the Marketing Lifecycle

Breakout session featuring Robin Opie, VP: Data Science, Oracle Data Cloud, Oracle and Steve Earl, Senior Director Product Marketing, Oracle

Today, companies are struggling to provide a complete customer experience due to the disconnected nature of the underlying data. Staying ahead of the curve by connecting all customer intelligence across all interactions will shape the leaders of tomorrow. In this session discover how the Oracle Data Cloud and Oracle Marketing Cloud enable you to take advantage of data to optimize the customer experience across the marketing lifecycle.

Strengthening the Customer Experience Using Data and Oracle Marketing Cloud

Breakout session featuring Tony Castiglioni, VP, Product Management, B2C, Oracle, Pierre Custeau, VP Product Management, B2B, Oracle, and Shashi Seth, SVP, Oracle Marketing Cloud, Oracle

Marketing is being redefined by micromoments. Customers are demanding a seamless, frictionless experience at all times. Traditional ways of engaging with customers are becoming obsolete. How are you tackling this challenge and incorporating micromoments into your marketing strategy? In this session learn about Oracle Marketing Cloud’s unique, data-first vision, get a glimpse of the exciting roadmap updates, and learn about the recent successes of some of Oracle’s most innovative customers.

The AI-Powered Marketer: How to Craft a Next-Gen B2C Marketing Campaign

Breakout session featuring Melissa Boxer, VP, Fusion Adaptive Intelligence, Oracle and Mike Dorsey, VP, Product Management, Fusion Adaptive Intelligence, Oracle

AI is changing the way customers are engaged in marketing. In this session see how you can leverage the power of AI and smart data to make your brand more relevant in its communications, more distinctive, and pull ahead of the competition. Discover a customer’s journey in using AI capabilities to overcome marketing challenges and learn the practical difference that AI can make in your CRM. See how machines and people can work together to improve personalization, automate execution, and optimize ROI.

Customer 360 Across Sales, Service, Marketing, and Commerce with Oracle Integration

Breakout session featuring Jon Huang, Senior Director, Oracle Integration Product Management, Oracle

Customer contacts, leads, opportunities, orders, and service requests can originate from many different applications due to the highly dynamic world of CX. In this session see how Oracle Integration, through prebuilt connectors and recipes for sales, service, marketing, and commerce helps automate Customer 360 with end-to-end visibility and control. Oracle Integration also empowers business analysts and architects to implement CX faster.

Personalizing Digital Experiences Using Behavioral Insights and Social Intent

Breakout session featuring Kaushal Kurapati, GVP, Product Management, Marketing Cloud Services, Oracle

Building an effective marketing tech stack is difficult to achieve. With more than 7,000 options to choose from, few marketing applications integrate with the rest. Companies are struggling to collect, analyze, and use critical data across multiple channels to take appropriate actions. In this session learn how Oracle Marketing Cloud’s applications allow you to deliver seamless experiences through web and mobile testing and personalization.

**Ready to register for Oracle OpenWorld today? Visit the registration page.

Note that event details are subject to change.

Jodi Warner
Jodi Warner is little bit Yankee and a little bit y'all. Some of Jodi's favorite things include her goldendoodle, jazz fest in New Orleans, eating in NYC, and watching her favorite sports teams. Jodi is a Content Marketing Specialist at Oracle with more than 10 years of industry experience.
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