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5 Can’t Miss Marketing Sessions at Oracle OpenWorld 2018

Jodi Warner
September 12, 2018

3 minute read

Oracle OpenWorld 2018 will take place October 22-25 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more.

Here are 5 of the upcoming, can’t-miss marketing-focused sessions. You can also view the full marketing session catalog here.

**Ready to register for Oracle OpenWorld today? Visit the registration page.

5 Can't Miss Marketing Sessions at Oracle OpenWorld 2018

Data 101: What All Marketers Need to Know

Breakout session featuring David Hibbs, Senior Product Manager, DMP Product Management, Oracle Data Cloud

What do you do if you never quite learned the data basics? Don’t worry, you won’t be called out; this session is here to help. Oracle Data Cloud’s data lab is on a mission to education and empower agencies and brands to understand data so you can connect more deeply with your customers. In this session, learn the terms you need to know, see real-world examples, and discover next steps for you to begin utilizing in your marketing strategies.

5 Can't Miss Marketing Sessions at Oracle OpenWorld 2018

Make Marketing More Rewarding with Artificial Intelligence and Data-Driven Apps

Breakout session featuring Jon Stanesby, Director Product Management, Adaptive Intelligent Apps, Oracle

Looking to achieve a deeper relationship with your customers? In this session see examples of how Oracle Adaptive Intelligent Apps for CX, marketing, and commerce is utilizing data and artificial intelligence (AI) to drive hyper-personalization to connect with consumers. Learn how AI apps help marketers engage customers with the right message, through the right channel, at the right time.

5 Can't Miss Marketing Sessions at Oracle OpenWorld 2018

Audience-First: Get the Fundamentals to Omnichannel Strategy  

Breakout session featuring David Hibbs, Senior Product Manager, DMP Product Management, Oracle Data Cloud

In this session, learn about an audience-first marketing strategy and how to drive efficiencies across your marketing teams through the Oracle Data Cloud platform. Think broader than media by expanding this planning strategy to other teams in your organization such as analytics, email, search, social, and TV.

5 Can't Miss Marketing Sessions at Oracle OpenWorld 2018

Is Your Brand Safe?

Breakout session featuring Kurt Kratchman, GVP, Oracle Data Cloud

What can you do to ensure your brand’s health and protection? It’s critical that your brand is building the goodwill and trust among customers’ ever-growing skepticism. In this session, hear a discussion around this highly-charged issue that tech has created, and get tips on how to combat it.

5 Can't Miss Marketing Sessions at Oracle OpenWorld 2018

Maximize Your B2B Marketing Investments

Breakout session featuring Niraj Deo, Vice President, Product & Data Strategy, Oracle

Do you leverage direct marketing and work with an ecosystem of partners that sell your products and services? Your marketing efforts may require reaching target accounts, channel partners, and small, medium, and enterprise business prospects. In this session, industry experts share best practices for maximizing your investments across account-based marketing, small and midsize business, and channel marketing programs.

**Ready to register for Oracle OpenWorld today? Visit the registration page.

Note that event details are subject to change.

Jodi Warner
Jodi Warner is little bit Yankee and a little bit y'all. Some of Jodi's favorite things include her goldendoodle, jazz fest in New Orleans, eating in NYC, and watching her favorite sports teams. Jodi is a Content Marketing Specialist at Oracle with more than 10 years of industry experience.
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