Thanks to the growth of services like Amazon Prime, modern shoppers expect their purchases to show up in one or two days — or less. A recent study shows that 47% of online shoppers say they’d pay more for same-day delivery.
Retailers are rising to this challenge by taking advantage of new trends in shipping. Here are 4 shipping trends that are speeding up the shopping experience.
Same day delivery
Everlane, an online clothing retailer which until recently had no physical store, partnered with Postmates to deliver silk tops, cashmere sweaters, leather totes, and other items to customers in San Francisco and New York within one hour. “If you can have pizza or a burrito delivered in minutes,” the Postmates website asks, “why not clothing?”
Buy online, pick up in store
In a recent study, Invesp, a consulting firm that specializes in conversion rate optimization and digital transformation strategies, says 57% of buyers it surveyed have picked up an online order in the past year. Of those 57%, 73% said they bought online and picked up in person to save on shipping. This behavior has led to a new phenomenon – microshopping – meaning any trip that takes from 3 to 5 minutes.
Amazon has helped foster microshopping through its Amazon Locker service, which it launched in 2011. Customers can select a locker location as their delivery address and retrieve their packages from it using a code. According to Amazon, it has expanded the service to over 2,800 lockers in more than 70 metropolitan areas in the United States.
Buy online, ship from store
Retailers like Target and Walmart offer this shipping variation, where orders are fulfilled at the retail location instead of a traditional warehouse. This strategy decreases delivery times, minimizes the loss of potential sales (because an item is out of stock, for example), and exploits an asset legacy brands already have: their own buildings.
To learn more about ever-evolving consumer behavior trends, read the ebook 3 Ways Your Shoppers Have Changed, and How to Keep Up in a Digital Age.