Tuesday, January 21, 2020

4 CX Innovations Reshaping Your Next Road Trip

Liz Alton
July 05, 2019

3 minute read

Nothing says summer travel like a road trip, whether you’re venturing to a nearby favorite spot or setting out in search of distant adventures.

The days of paper maps and wondering whether you’ll find a hotel at your destination are gone. Today’s road trippers are powered by technology, from GPS devices to guidebook apps. AAA estimates that 100 million Americans will take a vacation this year, and 53% of those families plan to make it a road trip.

Here are 4 of the latest CX innovations that are reshaping the travel-by-car experience.


GPS has replaced paper maps, and sophisticated road trip apps are now integrating with GPS for an even richer travel experience. Roadtrippers is an app designed specifically for your next road trip — users download the app to a smartphone or access the platform via the web. Travelers can define their route and get estimated fuel costs, book hotels along the way, and tap into a database of information of attractions including “off the beaten track options”. It’s simplifying the travel CX and integrating multiple details that you need to track on a road trip into a single user interface.

Specialty apps

Logistical challenges add stress to road trips and take your focus away from enjoying the new places you discover. Specialty apps are making it easier to find what you need. The GasBuddy app helps you find nearby gas stations, including who has the best prices. It’s also possible to filter by features such as bathrooms, restaurants, and car washes so you’re not far from the amenities you need. HotelTonight lets you find last-minute deals on nearby accommodations, while OpenTable makes it simple to scope out nearby food options and score a table. TripAdvisor lets you tap into the collective wisdom of previous visitors to get reviews on attractions, hotels, and dining destinations.

HudWay Cast

Road trips are definitely better thanks to a wide range of apps, from automatic GPS to solutions for finding food, hotels, and gas anywhere en route. But looking at your smartphone while you’re driving? Not safe. And pulling over every time you need information can really slow you down. HudWay creates software and hardware solutions to make it safer to drive while using your smartphone. The HudWay Cast is a heads-up display that sits on your dashboard and mirrors your smartphone’s display, and is designed to allow users to follow directions and more without taking their eyes off the road.

Wagan Warmer and Cooler

Trying to keep sodas cold or your favorite lunch hot? The Wagan device will have you rethinking what a food container can do. It plugs directly into your car’s 12V DC port. It can cool foods or drinks in 30 minutes and heat up food to 140 degrees. Cut costs, eat healthy, and make sure you have your favorite snacks on hand so you can save food stops and splurges for meals you’re really excited about. The Wagan is a great example of devices that are bringing more comfort to the experience of road trips.

A road trip can be the perfect way to enjoy a solo getaway or a family vacation. Thanks to the latest apps and gadgets, the CX of today’s travel experience has completely shifted. Logistical headaches are a thing of a past, and today’s travelers have more information, comfort, and options to create a trip they won’t forget.

Liz Alton
Liz Alton
Liz Alton is a writer and content strategist specializing in B2B technology, digital marketing, and the customer experience. Her clients include creative agencies, Fortune 500 brands, and venture-backed startups.
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