Today, it’s impossible to read the news without seeing at least one headline about the latest tech tools and innovations. It’s exciting to see what the future of tech holds for us, but we wanted to know: What are the experts excited about? So, we reached out to some of today’s top tech influencers to find out.
Tech Tool 1: Artificial Intelligence
Bryan Kramer is the CEO of the San Jose-based agency, PureMatter, a TED Talk and keynote speaker, and the best-selling author of two books. Simply put, he’s a busy guy. Because of this, he’s always looking for ways to do things faster and easier—so it came as no surprise that Bryan is excited to leverage artificial intelligence technology.
“I’m trying to build efficiency and speed into my days, so utilizing artificial intelligence and human engagement together is my focus. Tools like Trylately.com, X.AI, and Nimble.com will help me accomplish these things, but there are still so many more to come.” — Bryan Kramer (@BryanKramer)
Tech Tool 2: Machine Learning
Named the Most Influential Woman in Martech, Tamara McCleary is no stranger to the latest and greatest innovations. In fact, she’s already using many of the tech tools most of us are still dreaming of.
“I will be continuing to play enthusiastically with the evolving artificial intelligence platforms paired with machine learning. The ability to harness real-time analytics at the edge—to make marketing a much more tailored to a personalized, positive customer experience—is where we are focused. We are also focused on fine tuning the analytics that best support an organization’s sales force to follow-up on pipeline and increase conversions through a partnership between marketing and sales.” — Tamara McCleary (@TamaraMcCleary)
Tech Tool 3: CRM
As the CEO of the Denver-based agency, Type A Communications, Carla Johnson works with her team to create compelling brand stories that engage audiences and achieve results. She understands how crucial it is to make a connection with prospects and customers.
“A really solid CRM, on which I’m still doing my homework. It’s important for business owners to build audiences and to do that you have to have reliable, flexible tools.” — Carla Johnson (@CarlaJohnson)