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CX Events

3 Key Takeaways from Cable Tec Expo 2018

SmarterCX Team
November 07, 2018

2 minute read

This past week, we attended Cable Tec Expo 2018 in Atlanta – a conference that showcases breakthrough technology and trends in the cable and telecommunications industries. Featuring over 100 sessions and over 400 organizations highlighting the latest in tech including AI, machine learning, and IoT, and their impact on customer experiences, there was no shortage of opportunity for key learnings and takeaways.

Here are a few of our most notable takeaways and insights from Cable Tec Expo 2018.

Aligning with the evolution of the industry

This year at Cable Tec, the flora and fauna has expanded to wireless access networks, wireless access technologies, internet of things (IoT), digitizing the customer experience, virtualization and cloud, operational transformation, video services, and security. Mark Dzuban, President and CEO of SCTE-ISBE is quoted as saying, “As we begin to execute on our 10-year roadmap for Cable-Tec Expo, it’s essential that we remain aligned with the industry’s evolution. Our long-range plan includes a laser focus on metrics that are most important to the industry, including how well Expo performs as a vehicle for the transfer of knowledge for our workforce, and how that translates to operational and business benefits for operators.”

An evolving approach to education

The Society of Cable Telecommunications Engineers (SCTE) and its international counterpart, the International Society of Broadband Experts (ISBE), the organizations that host the Cable Tec event, announced at Cable Tec 2016 the launch of its education and professional development system, CORTEX. At Cable Tec 2018, theater sessions highlighted this guided curriculum and its educational focus geared toward helping cable employees go from “boots to suits” and evolve their careers within the cable and telecom industry. Companies like Oracle are assisting in enhancing the student experience by providing real-time actionable analytics at an individual level in the field.

“The SCTE expo this year had a lot of focus on IoT, including self-diagnosing and self-repairing networks,” Steven Knight, Principal Sales Consultant at Oracle and speaker at Cable Tec, told us after the show. “The other focus was on delivering superior CX, while cutting operational costs. These network operators understand that content creation and delivery are exploding, while the transport network is highly commoditized. With this in mind, CX is imperative as it is swiftly becoming the only way to differentiate in competitive markets.”

Does cable & telecom deserve more spotlight?

Michael Powell, CEO of the National Cable & Telecommunications Association (NCTA) expressed in a panel discussion with Cox Communications representatives that he is concerned that the cable industry is getting “left behind in the nation’s optimistic narrative of the future,” with a fixation overly applied to tech companies like Google, Facebook, and Apple. “No other industry has been reliably consistent in doing what it says it’s going to do, deploying what it says it’s going to deploy,” said Powell of the Cable and Telecomm industry.

To learn more about upcoming CX events, view our 2018-2019 customer experience events calendar.

SmarterCX Team
The SmarterCX team is comprised of subject matter experts, writers, artists, designers, and CX professionals who are dedicated to building a smarter customer experience.
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