Halloween 2020 will be unlike any other, but the good news is there will be just as many treats as tricks. This year, retailers are rising to the occasion, creating a frighteningly great customer experience. Here are 3 Halloween ideas brands put in place for a spooktacular season.
Brand-approved safety planning
Will consumers be too spooked to celebrate? The 2020 National Retail Federation Halloween survey with Prosper Insights & Analytics suggests that 58% of consumers will still observe the holiday, regardless of how they experience the frights and delights.
So, how can brands help consumers choose between which Halloween ideas are the best option for them?
Hershey Co., one of the top global candy companies, teamed up with Harvard Global Health Institute to create Halloween2020, a website that showcases Covid-19 risk by county so consumers can gauge the best way to celebrate safely. Halloween ideas are then shared, depending on how the county is zoned, and include suggestions like a neighborhood parade, video-conferencing parties, or a scavenger hunt.
In an interview for a Wall Street Journal article, Phil Stanley, Hershey’s global chief sales officer, says, “We’re really focused on helping consumers find creative ways to celebrate with treats, even though trick-or-treating is going to look different this year.”
Same-day, contactless costume delivery
Want to dress up but don’t want to head to the store to seek out costumes? If practicing social distancing is more important to you than shopping in-store, there’s good news: You can now order a costume online and get same-day, contactless delivery thanks to a partnership between Spirit Costumes and Instacart.
Chris Rogers, vice president of retail at Instacart, says in a press release, “With searches for ‘Halloween’ on Instacart up more than 650% year-over-year, it’s clear consumers are looking to get into the spirit of this festive holiday. We’re proud to partner with Spirit Halloween to deliver costumes, décor, and spooky essentials so customers can celebrate Halloween 2020 in style.”
While the CDC is advising alternate ways to participate in Halloween this year, a recent Shopkick survey found that 55% of parents still plan to allow their children to dress up and walk door-to-door in search of candy. For parents who are undecided or against traditional trick-or-treating this year, some brands are offering curbside trick-or-treating so kids can enjoy the holiday from the safety of their car seats.
Lowes, for example, encourages consumers to register for one of their two drive-through events, taking place on October 22 and 29. Children who pre-register receive candy and a child-sized pumpkin just for driving by. Best of all, no one needs to get out of the car!
In a recent press release, Joe McFarland, Lowe’s executive vice president of stores, says, “While the pandemic has changed many elements of everyday life, the tradition of trick-or-treating doesn’t have to be one of them. Our associates take great pride in serving our communities, and as we all find new ways to safely celebrate the holiday, we look forward to welcoming families to our drive-through curbside trick-or-treating events this year.”
With Halloween, a full moon, a blue moon, and daylight savings time all happening on the same weekend, this year’s celebration will be an event to remember. We hope these Halloween ideas help you get the best experience possible.