Tuesday, July 14, 2020

2019 Preview: 4 CX Innovations Shaping the Way We Watch Movies

Liz Alton
January 08, 2019

3 minute read

Today’s consumers have more choices about how they watch movies, from going to their nearest theater to streaming a movie to their smartphone. According to Statista, 32% of the population goes to the movies at least once a month, and AdWeek reported that Netflix has more than 137 million subscribers.

The latest customer experience innovations make it easier to watch movies you want to see on the device of your choice, and 2019 promises technology and programming innovations that will deliver more powerful viewing experiences, across screens.

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Movie theaters get more immersive

As Business Insider reports, the technologies for 4DX theaters and Screen X are merging into a single theater. 4DX theaters feature seats that move with the action, while Screen X shows the film on a panoramic, 270-foot screen. Combined, consumers will enjoy a viewing experience that surrounds them and features that put them in the middle of the action. The movie industry hopes these changes will get people into the theater to experience big movies in a whole new way.

New TVs change the at-home viewing experience

Talking to your TV could soon become the best way to operate it. With a variety of options, from cable subscriptions to streaming platforms, consumers can watch their movies of choice at home. TVs are getting new attention, and TechRadar predicts that new innovations announced at CES will drive changes in the TV-viewing experience. One of the biggest predictions is that the voice-driven world of Alexa and Google Home will reshape how we interact with television, and voice control will drive remote controls out of favor. Voice features are likely to be added to new TV models, as well as retrofitted for existing screens via speakers and sound bars.

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Streaming continues to heat up

The average Netflix user watches 60 movies per year, reports TechCrunch, and the service’s audience streams more than one billion hours of content per week. While late 2019 will see new streaming offerings from both Disney and AT&T, Netflix promises to fight for market share by focusing on customers with new content development and ongoing innovation to the tune of more than $8 billion in original content, AdWeek reports.

As the streaming landscape becomes more fragmented, the customer experience will take on increasing importance as consumers decide where to spend their entertainment dollars. Innovations are expected in deeper personalization, and Buzzfeed reports that the data collected on audience taste isn’t just shaping the recommendations that users see—it’s also being used to pitch creators that there’s an audience for their work.

The next drive-in could be in your car

Increased connectivity and better on-demand content is helping automobile manufacturers envision cars as the next movie-viewing platform. In a CES 2019 teaser, Digital Trends reports that Audi announced that it will be debuting the next “drive-in” theater allowing users to enjoy movies while they’re stopped. At the same time, the company plans to unveil technologies that offer more options for watching movies while cars are in motion. Most major automobile manufacturers are working on their on-board entertainment system upgrades with an eye toward watching movies and other content consumption.

2019 promises to offer more entertainment options than ever before, whether you want to watch movies or find original content that matches your interests. The customer experience will be fast, personalized, and frictionless—to help busy audiences get more from their down time.

Liz Alton
Liz Alton
Liz Alton is a writer and content strategist specializing in B2B technology, digital marketing, and the customer experience. Her clients include creative agencies, Fortune 500 brands, and venture-backed startups.
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