Tuesday, November 13, 2018
Insights

2018 Magic Quadrant for Digital Commerce Released by Gartner

Nathan Joynt
June 18, 2018

2 minute read

View the full report.

If your company is looking to drive online transactions via digital commerce, your adversary might not be who you think it is.

It’s not large online marketplaces catering to consumers and B2B buyers, or another industry competitor, or a startup who may be innovating faster than you. No, the actual competition you face is time.

Time is the enemy. With digital, time can make or break an organization.

So how do you play catch up?

Your customers and your buyers hold all the cards, so the next step is to consider how to align yourself better with your customers. Powerful, connected digital commerce technology helps businesses create customer intelligence and activate it in new and more meaningful ways. This allows you to deliver remarkable, highly individualized digital shopping experiences that makes the customer think, “Wow, this business really gets me.”

But don’t just take my word for it.

In their latest report, the Gartner Magic Quadrant for Digital Commerce, Gartner outlined some assumptions regarding the future of digital commerce. In particular: By 2020, smart personalization engines used to recognize customer intent will enable digital businesses to increase their profits by up to 15%.

So, if I told you today that we believe with the right digital commerce technology and CX strategy for your B2B or B2C, you could expect to not only arrest costs but use the most advanced, AI-driven technology to help increase your profits toward 15% by 2020 … would you take it?

In the same report, Gartner shares their Magic Quadrant for Digital Commerce.

View the full report to learn more.

Gartner Magic Quadrant for Digital Commerce 2018

Gartner Magic Quadrant for Digital Commerce, Penny Gillespie, Jason Daigler, Mike Lowndes, Christina Klock, Yanna Dharmasthira, Sandy Shen, 5 June 2018.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Oracle. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Nathan Joynt
Nathan Joynt aspires to own a ranch in Montana. He’s the Content Director for Oracle CX Cloud Business Group and a marketing factotum with over 12 years of experience in ecommerce, digital marketing, analytics, and digital strategy.
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