Wednesday, May 27, 2020

2018 Holiday Ecommerce Predictions

Carrie Leader
November 21, 2018

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This is a preview of the report, “2018 Holiday Ecommerce Predictions”.

With the help of ecommerce industry experts, the Oracle Commerce Cloud team has developed a list of holiday predictions accompanied by top tips to engage and convert shoppers during the most wonderful time of the year. Here’s a sneak peek of the strategies to help you win this holiday season:

  • Rather than offering discounts, Annex Cloud recommends engaging loyalty customers with limited-time opportunities to exchange loyalty points for gifts cards that can be used as holiday gifts.
  • Procrastinators make up over 50% of all shoppers, so Deliv believes that offering same-day delivery will be ‘a must’ this holiday season.
  • With customers depending heavily on the advice of others, TurnTo suggests showcasing customer-generated content, like reviews and customer photos, on your in-store displays.

See more predictions and tips for the 2018 holiday season in “2018 Holiday Ecommerce Predictions”.

2018 Holiday eCommerce Predictions

Carrie Leader
Carrie Leader is a native Texan who loves traveling, board games, and all things cats. Carrie is a Product Strategist at Oracle with 10+ years of experience in digital marketing and ecommerce strategy. Fun fact: Carrie was one of Oracle Commerce Cloud’s early adopters back in 2015. by Oracle is the destination for professionals who are building the next generation of customer experience. Here, you can find breaking news, in-depth analyses, expert insights, and useful tools that will empower you to think and work progressively.