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2018 Holiday Ecommerce Predictions

Carrie Leader
November 21, 2018

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This is a preview of the report, “2018 Holiday Ecommerce Predictions”.

With the help of ecommerce industry experts, the Oracle Commerce Cloud team has developed a list of holiday predictions accompanied by top tips to engage and convert shoppers during the most wonderful time of the year. Here’s a sneak peek of the strategies to help you win this holiday season:

  • Rather than offering discounts, Annex Cloud recommends engaging loyalty customers with limited-time opportunities to exchange loyalty points for gifts cards that can be used as holiday gifts.
  • Procrastinators make up over 50% of all shoppers, so Deliv believes that offering same-day delivery will be ‘a must’ this holiday season.
  • With customers depending heavily on the advice of others, TurnTo suggests showcasing customer-generated content, like reviews and customer photos, on your in-store displays.

See more predictions and tips for the 2018 holiday season in “2018 Holiday Ecommerce Predictions”.

2018 Holiday eCommerce Predictions

Carrie Leader
Carrie Leader is a native Texan who loves traveling, board games, and all things cats. Carrie is a Product Strategist at Oracle with 10+ years of experience in digital marketing and ecommerce strategy. Fun fact: Carrie was one of Oracle Commerce Cloud’s early adopters back in 2015.
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