Tuesday, August 03, 2021
CX Events

10 Tips for a Successful Markie Award Entry

Angela Wells
March 16, 2021

3 minute read

Since the Markie Awards began, Oracle has given approximately 400 awards to extraordinary professionals shaping the industry. Here’s your chance to join Oracle’s customer experience (CX) Hall of Fame by winning a 2021 Markie. If you’ve won before, don’t miss out on the opportunity to snatch another prize.

The call for submissions to the 15th Annual Markie Awards is open, so start putting together the most compelling version of your story. Oracle receives hundreds of submissions each year. Let’s take a look at some tips to stand out and increase your chance of winning.

1. Choose the best metrics to support your CX or advertising story

Revenue. Conversion. Growth. Customer Satisfaction. Back up your claims with metrics and hard data. Think numbers, percentages, or dollars. As much as possible, provide convincing before and after data. More importantly, focus on those metrics that will best support your entry and align with your chosen category.

2. The earlier you start your Markie submission, the better

Give yourself plenty of time to prepare your application. You might find you need more time to collect all the data or you want to take a second look before submitting your application. Editing is often the secret sauce to a compelling story. In his memoir “On Writing,” Stephen King shared, “For me, the answer has always been two drafts and a polish.”

3. Realize the judges want to hear about your CX and advertising successes

The judges are looking for ways to applaud you, so go ahead and toot your own horn! Describe what you and your team accomplished together to help your business and customers. Share your successes in a year when “success” was often hard to find and challenging to define. You achieved great results despite the challenging times, and the judges want to hear what you did and how you did it.

4. Learn from past winners and finalists

Discover what the winning entries from previous years look like. Check out videos of last year’s Markie winners, or go back even further and see what set apart the 2019 winners and finalists.

5. Approach your Markie submission with a storyteller’s mentality

Go beyond listing challenges and achievements. Tell a story that captivates and keeps the judges engaged. Remember that the judges will evaluate your submissions alongside entries from dozens of peers, so make sure yours stands out. Make it memorable.

6. Collaborate on your Markie submission

Submitting your entry alone might make things faster, but working as part of a team can give you the boost you need to truly be successful. Be sure your colleagues and leaders are aware of your entry and support it. Maybe they can provide you with access to additional data or feedback to improve your story and help you make your point.

7. Put your story in context

Help the judges understand why you should win by giving them access to all the background information beyond your actual process. What was the situation before? What problems were you trying to solve for your organization and customers?

8. Avoid industry or unexplainable jargon

Stay away from unexplained acronyms and jargon. Make your entry clear and easy to understand. The judges are well-versed in customer experience (CX), but as a best practice, avoid using terms that might be confusing.

9. Use visuals and video to highlight results

The judges get excited about entries that demonstrate robust, measurable results. The strongest contenders often include videos, charts, graphs, and other visuals to illustrate performance. Pictures, screenshots, and videos can grab a judge’s attention and help you stand out. You don’t have to stick to just answering the questions with sentences—show the judges what you did to succeed.

10. Your budget or the size of your project will not determine your success

You don’t need to be working with a considerable budget to have a winning entry. Oracle applauds the creativity and scrappy mindset used to get great results while working with a smaller budget. In this spirit, Oracle decided to split the two biggest awards, The Pinnacle Award for Best Overall Customer Experience and The Insight Award for Best Use of Data, into small, midsize, or medium-size business (SMB) and large company/enterprise sub-categories.

Oracle wants to applaud you for finding success in these challenging times. Enter your submission and give the judges a chance to celebrate you and your team. Once the judges learn your story, they’ll look for additional ways to shine the spotlight on you—so this submission may be a great first step to growing your professional brand with other CX and advertising leaders.

Good luck!

Angela Wells Oracle
Angela Wells
Angela Wells leads Oracle’s CX Customer Advocacy team, putting her in the perfect spot to learn and share customers’ stories. She lives in Atlanta, and has over 20 years of marketing and market research experience. When she’s not sharing customer stories, she’s almost certainly talking about sports or watching her two sons play baseball. Follow along with her adventures at @AngWWells.
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