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10 Favorite SEO Tools Recommended by CX Experts

SmarterCX Team
August 12, 2020

4 minute read

The world of SEO, or Search Engine Optimization, can be intimidating yet also exciting as its constantly evolving. According to BrightEdge, 68% of online experiences begin with a search engine. With the complexity of SEO, it’s no secret that using tools can help make your SEO and keyword strategies stronger. So, what are the best tools out there to maximize SEO and keyword usage?

We asked CX marketers to let us in on their favorite tools they’ve found that help improve SEO and keyword usage, and here’s what we learned.

SEO Tool #1: Market Brew

“My favorite tool lately for improving link flow optimization and zeroing in on keyword focus is Market Brew. What’s special about Market Brew is they’re search engineers that built software with other engineers in mind, so it’s extremely powerful in terms of modeling expected ranking shifts based on tweaking market focus phrases and link structure.”

SEO Tool #2: cognitiveSEO

“For backlink analyses, I’m a big fan of cognitiveSEO. Their backlinking tool is unrivaled and provides so much detail, especially when there’s a need for disavowing links. In my experience, other SEO tools are unable to find the amount of backlinks that cognitiveSEO does.”

  • Andrew Cao, Managing Partner, MOTOZA

SEO Tool #3: AlsoAsked.com

“One of my favorite new tools that I’ve recently discovered is AlsoAsked.com. This is a super easy, super simple tool that’s great for uncovering relevant questions about a keyword. It uses People Also Ask data to compile a list of semantically related questions about a particular topic. I’ll add in my targeted keyword, then include the questions it generates in a content outline for my writers, to get them thinking about what answers need to be included in a particular piece of content. These questions are often long-tail keywords themselves and are great at making
sure a topic is covered in depth.”

SEO Tool #4: Screaming Frog

“This tool is great for site audits. When you’re growing your business digitally, it’s easy for content to get duplicated or go missing on your website. Screaming Frog can help you keep an eye on the things search engines use to index such as metadata, internal links, URL structure, and site content.”

SEO Tool #5: Neil Patel’s Ubersuggest

“You can spend all the money in the world on SEO tools and teams to help optimize your page, but our biggest advantage is still Neil Patel’s Ubersuggest. If you have a basic understanding of how SEO works to your advantage, his YouTube channel and website are your best resources for seeing where you are and how to improve. You can find the ranking of your website and keywords to help you stay ahead of the game.”

SEO Tool #6: SerpWorx

“SerpWorx comes in handy when I’m browsing through search results or looking at individual pages, and I want to know the metrics for that site, or even that specific page. The browser plugin enables me to get an overview of data on how a page is performing, and it’s a huge time-saver. I can get access to metrics like Trust Flow (TF), Domain Authority (DA), or Spam Score without having to take extra steps logging in to different tools.”

SEO Tool #7: Ahrefs

“I use Ahrefs for almost everything. It provides multiple options for completing keyword research including seeing what keywords my competitors rank for and using their keyword explorer to find keywords in specific categories.

Their content gap tool is particularly useful. It will show me a list of keywords competitors rank for that I don’t have to quickly narrow down options. The tool also comes with a rank tracker, so I can see how well my content ranks over time and provides a high-level overview of
organic growth. They offer plans for any size company, so I’d recommend it to anyone.”

  • Christina Sanders, Inbound Marketing Manager, Lucidpress

SEO Tool #8: Yoast

“My favorite SEO tool would be Yoast. With the free version you can focus on one keyword, check if you have internal and external links, write the meta description, and use other essential features you need to have for your post to be ready on an SEO perspective. Yoast free version is an excellent option if you’re just getting started with SEO.”

SEO Tool #9: Keyword Tool

“If a marketer is undecided with which keywords to target, this keyword research tool can help. KeywordTool has a two-step process for aiding marketers in choosing keywords. First, users must enter a general phrase related to their topics. Then, they can filter out the result by establishing boundaries and categories to filter out unwanted keywords. One unique thing about the filtering option is that it can scrape selected keywords from various languages.

KeywordTool is also a helpful tool for spying on your website rivals. You can input your competitor’s site address to show the keywords that they use, including the frequency and trend during a specified period. I value this information with high regard because it helps me choose or disregard a particular keyword based on how competition ranks on that specific keyword.”

SEO Tool #10: Moz

“I’m a big proponent of using Moz for SEO. I think their keyword volumes are more accurate than most tools, and I also think their ability to offer great comparative analysis is unparalleled. Their reports are easy to digest, without giving up any of the deeper analysis needed.”

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SmarterCX Team
The SmarterCX team is comprised of subject matter experts, writers, artists, designers, and CX professionals who are dedicated to building a smarter customer experience.
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